International managers from the print media industry meet in
Heidelberg for further training and to exchange ideas
It is the seventh time that the Print Media Academy (PMA) of
Heidelberger Druckmaschinen AG will host the Summer University in
Heidelberg. International managers from the print media industry
will be taking part in a five-and-a-half day course from July
22-27, 2007 in Heidelberg that aims to provide them with further
training and the opportunity to share experiences and exchange
success strategies.
"In today's dynamic markets, it is more important than
ever that managers keep up-to-date with the latest developments and
business strategies," says Bernd Schopp, Head of the Print Media
Academy. The PMA Summer University gives managers the chance to
take part in a compact training course that will enable them to
prepare their companies to face the challenges of the future head
on.
This year's Summer University will focus on transferring
practical know-how. A team of renowned experts will show the
participants how to position their companies successfully in an
increasingly global market and make them aware of how they can take
advantage of available opportunities. The lectures and seminars
cover the entire business management spectrum - from process
management, strategy development and HR management to finances and
controlling. Participants will have the chance to work with the
experts to analyze the feasibility and sustainability of various
models and strategies based on a number of case studies. At the
same time, they can use the workshops to exchange their own ideas
with the experts and other group members to optimize their business
strategies.
The Summer University has established itself as an
international forum for the print media industry, attracting top
executives from all over the world to Heidelberg. The event also
gives participants from different countries the opportunity to talk
informally about their experiences, to make personal contacts and
establish international networks. The Summer University is rounded
off by an attractive supporting program, including guided tours
through the historical city of Heidelberg and the company's
Wiesloch-Walldorf plant. The latter gives participants the chance
to gain an interesting insight into production processes at
Heidelberger Druckmaschinen AG.
Participant numbers are limited to 25. The conference fee is
2,700 Euro plus VAT. The seminar will be held in English.
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The Summer University is being held at the Print Media
Academy (PMA) in Heidelberg for the seventh time from July 22 - 27,
2007.
For further information about the training course, please
contact:
Heidelberger Druckmaschinen AG
Print Media Academy
Silvia Becker
Tel.: +49 (0)6221 92 50 11
Fax: +49 (0)6221 92 49 29
E-mail:
pma-seminare@heidelberg.com
For further information for journalists, please contact:
Heidelberger Druckmaschinen AG
Corporate Communications
Hilde Weisser
Tel.: +49 (0)6221 92 50 66
Fax: +49 (0)6221 92 50 69
E-mail:
hilde.weisser@heidelberg.com