Joint advanced study course from the School of Printing and
Publishing at the London College of Communication and the Print
Media Academy in Heidelberg, Germany
In April 2006, the School of Printing and Publishing at
London College of Communication joined with the Print Media Academy
(PMA) of Heidelberger Druckmaschinen AG (Heidelberg) to offer an MA
in print media management. The course is designed to give
international graduates and experienced workers looking to boost
their career a competitive edge as managers in the fast developing
world of print media. Prospective students can register now for the
next course, which starts in September 2007.
The MA course is offered as a full-time program over one
academic year. As part of the course, students will spend two
separate weeks at the PMA, where they will have the opportunity to
gain a greater understanding of new technologies, industry trends
and new management techniques.
The course combines academic training with contemporary
management philosophy through the use of industry visits,
international guest speakers, case studies, excursions to print
shops, management games, scenario planning, assignments, and a
major project. The aim is to equip graduates with the management
and strategic skills to enable them to quickly develop into
middle/senior managers in the print media industry.
Topics covered in the course include organizational behavior,
market dynamics, print media technology, business and marketing
strategy, financial strategy, and operations strategy.
"Students graduating from this course will have the
management skills they need to become successful decision-makers in
the face of today's and future challenges in the print media
industry," comments Bernd Schopp, Head of the Print Media
Academy. "As the course curriculum has been developed in
consultation with industry, it covers the areas that are of major
concern to printers today. It also examines how technology will
affect print media markets in the future," explains Sue
Pandit, Dean of the School of Printing and Publishing.
Registration is now open for the next course starting in
September 2007. Prospective students can obtain full details about
the course, fees, and entry requirements from the Postgraduate
Administrator:
For further information, please contact:
The School Registrar, School of Printing and Publishing
LCC, Elephant & Castle
London SE1 6SB
United Kingdom
Tel.: +44 (0)20 7514 67 65
E-mail:
printing@lcc.arts.ac.uk
Website:
www.lcc.arts.ac.uk Heidelberger Druckmaschinen
AG
Print Media Academy
Martina Brand
Tel.: +49 (0)6221 92 24 20
Fax: +49 (0)6221 92 55 20
E-mail:
martina.brand@heidelberg.com