The next Print Media Academy (PMA) Winter University will take
place from December 17-21, 2006, in Dubai, United Arab Emirates.
This intensive seminar offers practical management know-how for
technical and management staff in the print media industry, with
particular emphasis on business strategy, production processes, and
sales.
"As the region's leading economic center and a hub of
the communications and business world, Dubai offers the perfect
setting for the Winter University," explains Bernd Schopp,
Head of the PMA. Dubai is easily accessed from Asian, Arab, and
African states. The venue will give participants from Europe and
North and South America an insight into an unknown market. The
first Winter University in 2004 was also held in Dubai, followed by
Brazil and Malaysia.
Alongside the business management topics such as marketing
and costing, renowned speakers at the Winter University 2006 will
also provide comprehensive know-how on cutting-edge printing
technology. "As well as offering specialist know-how, the key
aims of the Winter University are making national and international
contacts and finding out about trends in management and technology.
Participants have the opportunity to discuss specific topics from
their working environment with like-minded individuals," says
Bernd Schopp. During the seminar, specific tasks will be used to
analyze issues and develop practical solutions in small workgroups.
The week of seminars is supported by the Dubai-based
"International Media Production Zone" and the "Dubai
Knowledge Village". Speakers include Sue Pandit, Head of the
School of Printing and Publishing at the London College of
Communication, Karl Kowalczyk, Head of the Print Media Center in
Heidelberg, and Greg Grace, in charge of product marketing at
Heidelberg Australia. The venue is the "Dubai Knowledge
Village".
Registrations can be made until November 15, 2006. The
seminar fee is 2,700 Euro plus VAT, which includes four nights of
accommodation.
Image:
The next Print Media Academy Winter University will take
place from December 17-21, 2006, in Dubai, United Arab Emirates.
Further information for journalists:
Heidelberger Druckmaschinen AG
Corporate Communications
Hilde Weisser
Tel.: +49 (0)6221 92 50 66
Fax: +49 (0)6221 92 50 46
E-Mail:
hilde.weisser@heidelberg.com