Print Media Academy and London College of Communication Combine Forces to Offer a New Masters Degree in Print Media
11/09/2005
- Worldwide demand for qualified new entrants to print media careers continues to grow
- Course focuses on technical and business management issues
The Print Media Academy (PMA) of Heidelberger Druckmaschinen AG and
the London College of Communication (LCC) have joined forces to
offer students a new international Masters degree course in Print
Media from April 2006. The new course is targeted at aspiring print
media managers and executives and is designed to improve their
expertise in both technical and strategic business management
issues while also expanding their career horizons. The course
involves around nine months of full-time education, two weeks of
which is spent at the PMA in Heidelberg.
"Unlike more general MBA courses, this course concentrates in particular on strategic management in the high-tech print media industry. As part of the "Learn and Teach" training concept, students will be given the opportunity to gain an in-depth insight into the international requirements governing technology change, investment policy, market dynamics, diversification and change management and will be shown how to use this information to develop solutions for the daily work," says Bernd Schopp, Head of the PMA, explaining the aims of the new course. "The Print Media Academy and London College of Communication are two world renowned institutes in the print industry that have come together with this goal in mind," he adds.
"Learn and Teach"
The training concept behind the new course is known as "Learn and Teach". It is based on core lectures and talks by guest speakers that have the aim of informing students but also of inspiring them to further research as part of case studies. The goal is to provide students with the theoretical tools and expertise they need to analyze problems and formulate solutions through practical application in specific business scenarios. Each study unit will be evaluated using group projects or the student's individual work.
The first course will begin at the LCC on April 14, 2006 and will also include a two-week session at the PMA in Heidelberg.
Further information and application forms are available from:
Allison Osborne, School Administrator
School of Printing and Publishing, London College of Communication
Elephant and Castle
London SE1 6SB
Tel.: +44 (0)207 514 67 17
Fax: +44 (0)207 514 67 72
E-mail: a.osborne@lcc.arts.ac.uk
"Unlike more general MBA courses, this course concentrates in particular on strategic management in the high-tech print media industry. As part of the "Learn and Teach" training concept, students will be given the opportunity to gain an in-depth insight into the international requirements governing technology change, investment policy, market dynamics, diversification and change management and will be shown how to use this information to develop solutions for the daily work," says Bernd Schopp, Head of the PMA, explaining the aims of the new course. "The Print Media Academy and London College of Communication are two world renowned institutes in the print industry that have come together with this goal in mind," he adds.
"Learn and Teach"
The training concept behind the new course is known as "Learn and Teach". It is based on core lectures and talks by guest speakers that have the aim of informing students but also of inspiring them to further research as part of case studies. The goal is to provide students with the theoretical tools and expertise they need to analyze problems and formulate solutions through practical application in specific business scenarios. Each study unit will be evaluated using group projects or the student's individual work.
The first course will begin at the LCC on April 14, 2006 and will also include a two-week session at the PMA in Heidelberg.
Further information and application forms are available from:
Allison Osborne, School Administrator
School of Printing and Publishing, London College of Communication
Elephant and Castle
London SE1 6SB
Tel.: +44 (0)207 514 67 17
Fax: +44 (0)207 514 67 72
E-mail: a.osborne@lcc.arts.ac.uk
Information is available online at
www.print-media-academy.com and
www.lcc.arts.ac.uk . The London College of
Communication is the largest constituent college of the University
of the Arts London. Its curriculum is focussed primarily on
advanced training and research in the field of print and
communication media. The Print Media Academy is the training center
of Heidelberger Druckmaschinen AG headquartered in Heidelberg.
Through this close collaboration, the LCC and PMA are able to
combine the experience and resources needed for professional
training and thereby provide aspiring managers in the print media
industry with the perfect opportunity to advance their skills and
qualifications.
Image:
Sue Pandit, John Stephens, both LCC, Bernd Schopp, Head of PMA Heidelberg, Dr Will Bridge, Head of LCC as well as Martina Brand, PMA, (from left to right) at the signing ceremony for the new study course in Heidelberg.
Further information for journalists:
Heidelberger Druckmaschinen AG
Corporate Communications
Matthias Hartung
Tel.: +49 (0)6221 92 50 77
Fax: +49 (0)6221 92 50 46
E-mail: matthias.hartung@heidelberg.com
Image:
Sue Pandit, John Stephens, both LCC, Bernd Schopp, Head of PMA Heidelberg, Dr Will Bridge, Head of LCC as well as Martina Brand, PMA, (from left to right) at the signing ceremony for the new study course in Heidelberg.
Further information for journalists:
Heidelberger Druckmaschinen AG
Corporate Communications
Matthias Hartung
Tel.: +49 (0)6221 92 50 77
Fax: +49 (0)6221 92 50 46
E-mail: matthias.hartung@heidelberg.com
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