The Print Media Academy of Heidelberger Druckmaschinen AG
(Heidelberg) is offering a series of English-language seminars for
The sound expertise contained in these seminars has been
specially tailored to the international print media industry and
participants will have the opportunity to develop their skills in
selected areas of day-to-day business operations.
Experienced and independent experts will work with
participants to devise practical solutions that will improve
business results significantly. The seminars are geared to both
users and decision-makers from the print media industry.
The one-day seminars all take place in the Print Media
Academy in Heidelberg and cost between Euro 450 and 500 plus VAT. A
special package price is available if you book all three Customer
Relationship Management seminars.
The following seminars are on offer:
Customer Relationship Management: Winning New Customers
Geared to everyone who is in fierce competition to win
customers. Participants receive key information on successful
strategies for systematic customer acquisition - from the first
contact to the first order. Date: June 17, 2004
Customer Relationship Management: Nurturing Customers
Ernesto Laraia explains how to maintain customer loyalty
at high levels. Participants strengthen their communication skills
so as to maintain and improve on their existing customer
Date: June 18, 2004
Customer Relationship Management: Regaining Customers
It is ten times more expensive to win a new customer than
to retain an existing one. This seminar therefore teaches
participants how to recognize possible customer dissatisfaction
early on and how to react professionally to complaints.
Participants find out how to "win round" disappointed
customers and how to retain them.
Date: June 19, 2004
Process Standardization for Offset Printing/ISO 12647
Jan-Peter Homann uses practical examples to explain the
meaning of standardization in prepress and press. He also
highlights the correlation between color management, calibration
and customer communication.
Date: July 1, 2004
PDF - Tips, Tricks and Tools
, Stephan Jaeggi guarantees that
even experts in the subject will learn something new. Each
participant receives a CD-ROM with tools specially developed for
the seminar to ensure professional processing of files and
Date: July 8, 2004
Color Management in a PDF Workflow
reveals new solutions for
reliable high-quality color. Course presenters Dieter Dolezal and
Florian Suessl give practical examples of which tools are needed
and how an efficient workflow can be created.
Date: July 29, 2004
Full information on the seminars is available from
Registration and information:
Tel.: +49 (0)6221 92 50 11
Fax: +49 (0)6221 92 49 29