Print Media Academy Opens in Sao Paulo
12/21/2000
Heidelberg's training network extended further
The opening of another Print Media Academy in December 2000 in Sao Paulo, Brazil, marks a further extension of Heidelberger Druckmaschinen AG (Heidelberg)'s international network for basic and further training in the graphic arts industry. In 2001, there will be two further openings in Cairo and Sydney, to accompany the other eight Print Media Academies already open around the world.
Bernhard Schreier, Chairman of the Management Board at Heidelberg, speaking at the opening of the Print Media Academy, highlighted the importance of solid expertise when addressing the future requirements of the industry. In front of 200 guests from the worlds of industry and business, Mr. Schreier stated that Brazil and Sao Paulo in particular were pioneers in the development of the communications industry in South America.
More than 60% of all print jobs in Brazil are commissioned and completed in and around Sao Paulo. Dieter Brandt, Head of Heidelberg do Brasil, also showed visitors to the opening of the Print Media Academy the showroom integrated in this training establishment. In keeping with Heidelberg's concept of being a solution provider from prepress and press to postpress, the showroom exhibits the latest products from the Heidelberg portfolio - all of which can be used by the PMA's customers and students alike.
Courses at the PMA in Sao Paulo will begin at the start of 2001, and there are medium-term plans to extend the service to other neighboring countries. In Brazil alone, there are around 14,000 printshops - most of which are medium-sized to small operations. Heidelberg do Brasil looks after these companies via its central office in Sao Paulo and via a further six smaller branches. "In a country like Brazil, our customers' highly diverse requirements mean that it is important to be as near to them as possible," states Dieter Brandt. Heidelberg do Brasil employs a total of more than 240 staff, of which 130 work in the service sector. With its own spare parts warehouse (holding more than 11,000 parts), Heidelberg is also in a position to be able to react rapidly to local demands.
For further information:
Hans-Dieter Siegfried
Heidelberger Druckmaschinen AG
Tel.: +49 (0)6221 92 50 63
E-Mail: hans-dieter.siegfried@heidelberg.com
The opening of another Print Media Academy in December 2000 in Sao Paulo, Brazil, marks a further extension of Heidelberger Druckmaschinen AG (Heidelberg)'s international network for basic and further training in the graphic arts industry. In 2001, there will be two further openings in Cairo and Sydney, to accompany the other eight Print Media Academies already open around the world.
Bernhard Schreier, Chairman of the Management Board at Heidelberg, speaking at the opening of the Print Media Academy, highlighted the importance of solid expertise when addressing the future requirements of the industry. In front of 200 guests from the worlds of industry and business, Mr. Schreier stated that Brazil and Sao Paulo in particular were pioneers in the development of the communications industry in South America.
More than 60% of all print jobs in Brazil are commissioned and completed in and around Sao Paulo. Dieter Brandt, Head of Heidelberg do Brasil, also showed visitors to the opening of the Print Media Academy the showroom integrated in this training establishment. In keeping with Heidelberg's concept of being a solution provider from prepress and press to postpress, the showroom exhibits the latest products from the Heidelberg portfolio - all of which can be used by the PMA's customers and students alike.
Courses at the PMA in Sao Paulo will begin at the start of 2001, and there are medium-term plans to extend the service to other neighboring countries. In Brazil alone, there are around 14,000 printshops - most of which are medium-sized to small operations. Heidelberg do Brasil looks after these companies via its central office in Sao Paulo and via a further six smaller branches. "In a country like Brazil, our customers' highly diverse requirements mean that it is important to be as near to them as possible," states Dieter Brandt. Heidelberg do Brasil employs a total of more than 240 staff, of which 130 work in the service sector. With its own spare parts warehouse (holding more than 11,000 parts), Heidelberg is also in a position to be able to react rapidly to local demands.
For further information:
Hans-Dieter Siegfried
Heidelberger Druckmaschinen AG
Tel.: +49 (0)6221 92 50 63
E-Mail: hans-dieter.siegfried@heidelberg.com
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