State-of-the-art technology is now available across the globe. In
other words, the quality and efficiency of printing processes in
Bogota, Bangalore, and Beijing is now on a par with that in Boston,
Birmingham, and Berlin. In addition to optimizing the technology
they use, print shops looking to gain a vital edge over the
competition therefore also need to invest in know-how that delivers
profits.
The latest issue of the customer magazine from Heidelberger
Druckmaschinen AG (Heidelberg) takes a look at the clever way some
print shops are using knowledge to boost business. For example,
Heidelberg News reports how the Henk Grafimedia Center in the
Netherlands uses business management processes to link very
different areas of expertise into one of the world's most
eco-efficient print shops. Readers will also discover how
Printwell, a packaging printer based in the Philippines, holds its
own against 5,000 competitors on the country's 7,000 islands
through the use of targeted personnel training and development. An
article about Brunner AG in Switzerland, meanwhile, illustrates how
AutoPlate XL saves a great deal of time and money over the long
term.
The magazine also contains useful information on the
comprehensive Heidelberg training and consultancy portfolio, gives
print shops valuable tips on how to improve their marketing, and
provides a fascinating insight into the psychology of sales
negotiations.
Last but not least, the current issue of Heidelberg News also
includes insider information on print training in different
countries and explains the many different upgrade options for
existing Heidelberg equipment.
Issue 270 of Heidelberg News is available now. Copies for
your own use can be ordered under
www.heidelberg-news.com
or requested by e-mailing
Heidelberg.News@heidelberg.com
or faxing +49 (0)62 21- 92- 50 42.
For further information, please contact:
Heidelberger Druckmaschinen AG
Corporate Public Relations
Dirk Henrich
Phone: +49 (0)6221 92 5910
Fax: +49 (0)6221 92 5096
E-mail:
dirk.henrich@heidelberg.com