New Issue of Heidelberg News |
 |
| 10/23/2007 |
|
Value-added printing - going the extra mile for your customers
Anyone who wants to ensure they retain their current client base long-term, or even attract a whole new range of customers, must be in a position to offer their target groups impressive added value. But how can you gain this kind of advantage over the competition?
In the newly published issue 262, the authors of Heidelberg News try to track down the answers to these questions by visiting a diverse range of print shops. The magazine drops in on Moquin Press in the U.S., which specializes in customers from the print broker industry - a clientele under permanent pressure due to time and costs. Anderson Printing in India also has to be exceedingly flexible as the demands of their 300 customers from Calcutta's booming real estate market alone are growing all the time - each of them wants an even more appealing brochure, a more impressive calendar or more up-to-date prospectus. The result is 150 print jobs per day which Anderson handles using a Prinect workflow, three Speedmaster presses and their own postpress equipment. Yet the company not only deals with these jobs admirably, but also offers a full service package, including advising customers and designing print products in-house. We also find out how the Finance Printing Company in Vietnam, which operates in a socialist market economy, achieves profits that benefit society. We look at how a new Speedmaster SM 52 UV and exclusive printed materials are helping Karl Heinz Ottersbach from the German company Stach GmbH attract more customers, and the in-house benefits and customer advantages that a franchise model such as Kall Kwik has brought to Henry Luce in England. The authors have also spoken to Peter Göppel who explains how it is possible to build up a dynamic business even in tranquil Liechtenstein and why BVD's international clientele are so excited about Göppel's "Prinect-Turbo."
As well as all this, Heidelberger Druckmaschinen AG's customer magazine offers a first glimpse of the forthcoming Speedmaster XL 145 and 162, gives an insight into the enormous potential of the Speedmaster SM 74, and takes a close look at the coating supply unit, CoatingStar. To round things off, there’s a chance to catch your breath in the Toppan printing museum in Japan.
Issue 262 of Heidelberg News is available now. Copies for your own use can be downloaded from www.heidelberg-news.com or requested by e-mailing Heidelberg.News@heidelberg.com or faxing +49 (0)6221 92 50 42.
For further information, please contact:
Heidelberger Druckmaschinen AG
Corporate Communications
Hans-Dieter Siegfried
Tel.: +49 (0)6221 92 50 63
Fax: +49 (0)6221 92 50 69
E-mail:
hans-dieter.siegfried@heidelberg.com
|
|
|
|
|
|
|
|
|
rtf Document
If your browser displays the file instead of downloading, choose 'Save As' from your browser's 'File' menu.
 Download (481 KB)
|
|
|