Final Issue of the Heidelberg Magazine print process |
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| 06/15/2004 |
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Books: Window on the world
Every expedition into the world of digital media discovers that it's crawling with bugs, viruses and worms - but can that old-fashioned species the bookworm survive amidst this fauna?
In its final issue, print process goes in search of the habitats best suited to this apparently dying breed. The authors discovered just such a sanctuary in a charming Parisian institution known as "Shakespeare and Company" which unites a book store, a library, a second-hand book store and even a hostel for up-and-coming young writers under one roof. Though known as the home of the Internet, the magazine also encountered book-loving contemporaries in the USA, where a new breed of “municipal adventure library” is tempting millions of Americans into the reading rooms of Salt Lake City. The clamor for reading material is no less insistent in Central Asia, as is underlined in a report from Afghanistan, where various educational projects aim to use that expensive, scarce commodity, "the book", to help bring lasting peace to the country.
An article on Taschen explains how the Cologne-based publishing house is balancing culture and commerce by means of unusual book sculptures. In addition, a visit to Mabodruck GmbH in Germany's Taunus region lets readers see at first hand how a company that started off in a basement now fulfills even the most eccentric customer requests.
The magazine also outlines how paper has been able to dominate our everyday life over the course of 2,000 years, and interviews Christoph Riess, Managing Director of Deutsche Papier Vertrieb GmbH, about markets and services in the global paper business. Meanwhile, readers hear from Ernst Primosch on how Henkel’s head of communications aims to propel the longstanding German corporation into a global megabrand using the largest campaign in its history.
Last but not least, one print profile author has been on a trip down under, where the example of graphic designers Sylvia Weimer and Marita Leuver shows how the printed word continues to be Australians' great window on the world.
In the wake of its strategic realignment, Heidelberger Druckmaschinen AG is discontinuing the thematically diverse print process magazine in line with measures to refocus its communication concept. The company plans to concentrate more directly on the concerns of its customers in a new medium.
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