New Issue of the Heidelberg Magazine print process |
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| 03/15/2004 |
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High quality - the gateway to adding value and maximizing profits
This year the “new economy” and the “old economy” are becoming unusually close. CeBIT, the largest IT trade show in the world, takes place in March, with drupa, the most important global showcase for the print media industry, following in May. One look at everyday print media production, where software and hardware have long worked hand in hand, is enough to confirm that this convergence is not confined to the calendar. Both have the same goal of adding value and maximizing profits.
The latest edition of print process presents businesses that have managed to do just that. Reporters have been to visit Internet printshop “Printingforless” in Montana, USA, which has circumvented the current e-business doldrums to achieve incredible growth. Looking at the example of Austria’s “Vorarlberger Verlagsanstalt”, the magazine outlines how a classical printshop operation can transform itself into a modern cross media provider. In Switzerland, the editorial team spotlights “Genoud S.A.”, who combine cutting-edge technology with Swiss precision workmanship to produce first-class products for premium customers. One reporter is even granted an audience with Baroness Philippine de Rothschild, and learns from her how “Mouton Rothschild” in France ages not only the most exquisite wines, but also the finest wine labels.
The magazine also profiles artist Georg Pusenkoff, whose work connects the digital and analog worlds, and finds that certain “je ne sais quoi” at “Hannovera GmbH”, Germany’s last practitioner of the ancient craft of steel-die engraving.
Last but not least, the current magazine introduces readers to Dusseldorf’s “media harbor” - an avant-garde “mile of creativity” that has left even New Yorkers green with envy!
Some important information in this respect: As part of its strategic repositioning, Heidelberger Druckmaschinen AG will be refocusing its communication concept and using other media to concentrate on print professionals’ specific needs. Heidelberg is however keen to continue providing print process readers with the magazine’s typical blend of diversified information on print media design, production, sales and marketing. In view of this, the company would like to give interested readers the opportunity to become paying subscribers to the magazine, starting with the September edition (no. 27/04).
Readers who don’t want to miss an edition of print process in the future are therefore requested to be complete the new subscription form on the print process website (the new form is online as of today) or on the cover of the current March edition. The magazine’s production team hopes to continue to engross readers with award-winning “live” reporting from the entire world of print media, with the usual frequency, the usual quality, and at the truly eye-catching price of 4.50 Euro per copy (plus mailing costs).
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