New Issue of Heidelberg's print process Magazine |
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| 06/10/2003 |
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Design costs money, no design costs customers - Success factor design
Apparently, 85 percent of woman choose their perfume primarily on the basis of its packaging rather than its scent! And, as products become more and more similar to one another, it would seem true that men are also seduced by external appearances - ugly technology just doesn’t sell. But all cliches aside, it seems that products need to be attractively designed if they are to be effective on the market.
The latest edition of print process magazine looks at graphic artists who design “seductive outfits” for all manner of products. There’s an article about Alexander Neumeister, the man who “dressed” Germany's ICE3 high speed train and Japan’s Shinkansen bullet train. In another article, the magazine visits Mercedes Benz and looks at the tricky job of truck design. It also traces the path from ephemeral new idea to “desirable” end product at Heidelberger Druckmaschinen AG.
As well as a brief foray into sound design, the latest edition of print process also includes an in-depth portrait of Tyler Brûlé, giving readers a first-hand view of the ideas and concept behind the legendary lifestyle and design magazine "wallpaper". The writers have also paid a visit to graphic designer Chip Kidd, whose original ambition was to design posters for Times Square but instead became America’s most successful designer of book covers. Additionally, the magazine takes a look at new techniques in print media design using high pigment inks, and talks to chemist Georg Kremer about how the most expensive pigment in the world is extracted from a piece of lapis lazuli.
Last but not least, the writers ask the Michael Conrad & Leo Burnett agency in Frankfurt about how to turn people into "brand believers", and also investigate who’s behind the "Edgar Cards" which have been distributed by the million.
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