New Issue of Heidelberg's print process Magazine |
 |
| 06/03/2002 |
|
Postpress gets print products into shape
Few people who read a brochure or newspaper, for example, think about the ingenious processes many print products undergo on their way to the end user. This seemingly straightforward process actually involves real feats of technology and logistics. The latest edition of the print process magazine from Heidelberger Druckmaschinen AG is devoted to the subject of "postpress" in its many forms, from mass-produced personalized products to postpress as an art form.
The authors of the magazine show how state-of-the-art postpress technology can even help customize the contents of one and the same daily newspaper using the example of the Cincinnati Enquirer, an American newspaper that is already supplying the different sectors of its readership with custom-made features and advertising supplements. The US correspondents discovered an impressive use of "selective binding" technology at the print firm Arandell which produces 70,000 metric tons of personalized catalogs for its individual recipients every year. In an article about the Craftsman Press in Maryland, readers can also learn how to organize nine million mailshots geared to specific target groups.
At the opposite end of the scale, the magazine learnt about the Fritz Fischer printshop which cost-effectively prints and binds mini-runs of just 20 books. The print process authors also talked to Frank Denninghoff of the Arbeitskreis Prägefoliendruck (Stamping Foil Printing Working Group) and visited pop-up artist Ron van der Meer who invites readers into the fascinating world of his three-dimensional books. The magazine also visits the French village of Montrolieu - barely mentioned in the travel guides, but a real tourist attraction for bookworms - where it paints a picture of the traditional craft of bookbinding.
And last but not least, print process takes its readers on a journey to Jamaica, land of sunshine and reggae music and now home to a software house, thanks to BMW in Munich!
|
|
|
|
|
|
|
|
|
rtf Document
If your browser displays the file instead of downloading, choose 'Save As' from your browser's 'File' menu.
 Download (354 KB)
|
|
|