CAP Ventures Study 2001 in the USA
02/22/2002
The Quickmaster DI from Heidelberg - adds to customers'
successes.
Average gross profit of 45 percent
The latest study by CAP Ventures confirms the results of a previous study in 1999 - customers who use the Quickmaster 46-4 DI offset press from Heidelberger Druckmaschinen AG (Heidelberg) are considerably more successful than the industry average. The surveyed Quickmaster DI customers in the USA reported an average gross profit of 45 percent. This puts them 15 percent up on the profit leaders in the industry and no less than 19 percent ahead of the industry average. These figures were calculated by the American PIA (Printing Industries of America). Although the economic climate today represents a far greater challenge than it did three years ago, the yield advantage of the Quickmaster DI has risen a further 3.6 percent since 1999, while the industry average has stagnated over this same period. As the results of the survey also show, the Quickmaster DI produces profit even with short color runs. The CAP Ventures study discovered that "the Quickmaster DI prints profitably from a job run of 450 - 600 sheets for a 4/4 job and from 350 - 500 sheets for a 4/0 job". The QM DI is therefore ideal for the growing short run color market. "The CAP Ventures study is an important industry barometer and we're absolutely delighted with our customers' success", explains Dr. Klaus Spiegel, Member of the Management Board at Heidelberg responsible for sheetfed offset. "The Quickmaster DI has once again proven its worth as a top-quality press that companies can rely on to meet their customers' wishes and at the same time achieve profits that are well above average".
Customer profiles
The study, which surveyed some 480 Quickmaster DI customers, reinforces the unflagging popularity of the DI press. This is due mainly to its amazing flexibility and, as the study shows, to the fact that it can be used to earn good money. Small and medium-sized businesses especially, who achieve sales of up to USD 5 million (€ 5.7 million), can profit from the advantages of the Quickmaster DI. This size of business also coincides with the average number of employees in a "typical" DI printshop. 70 percent of all DI shops employ fewer than 20 staff, and 76 percent of these use one-and-a-half shifts or less.
Good reasons for the DI
When asked why they chose the Quickmaster DI, customers reeled off a whole list of success factors. Alongside the outstanding print quality, the other crucial factor was the excellent cost-per-sheet ratio. But customers were also delighted with the DI press's seamless digital workflow - including the RIP, in-press imaging and automatic ink adjustment - which supports extremely fast job changes in less than ten minutes. The opinion of Billet Graphics, Inc. sums it up: "With the DI, we can print jobs literally at the last minute. And our customers are pretty impressed by our fast turnaround, excellent quality and unbeatable price". At Printing for Less.com, everyone is agreed: "With our 12 jobs per shift, we write a new success story every single day". A further key success factor is the wide range of printing stock that the QM DI can handle - a feature which is particularly important for companies that only use a Quickmaster DI. With this performance spectrum, the QM DI is tremendously versatile, enabling it to win orders in the face of fierce competition. "The survey confirms that Heidelberg was spot on in its assessment of the market right from the start", says Gotthard Schmid, Head of the Direct Imaging Product Center. "With the Quickmaster DI, our customers have the best equipment available for an environment in which ever-shorter job throughput times are becoming the norm".
The Quickmaster DI is not only a highly-profitable press, but is also an end-to-end system that offers its users a whole raft of new areas of application and opportunities. "
Digitization is all the rage
Back in 1999, the Internet was mentioned as a planned project by the majority of DI customers. By 2001, most of the survey respondents had integrated the Internet into their corporate structure and workflows as an important medium for communicating with their customers. 40 percent of the DI printers maintain a website, while 37 percent use the Internet for transferring digital print data quickly. This also shows that the Internet is playing an increasingly important role in DI customers' digital production workflows. As the figures confirm, customers are already profiting from the benefits of fast digital data flows.
About the study
The latest study was once again carried out by the renowned CAP Ventures Inc. market research institute, based in Massachusetts. The aim was to investigate the typical size and main characteristics of DI customers, and determine the gross profit achieved using various typical short-run color print jobs. To calculate the percentage profit values, the survey respondents drew up an offer for two typical short-run jobs.
For further information:
Heidelberger Druckmaschinen AG
Corporate Communications
Hilde Weisser
Tel.: +49 (0)6221 92 50 66
Fax: +49 (0)6221 92 50 46
E-mail: hilde.weisser@heidelberg.com
Average gross profit of 45 percent
The latest study by CAP Ventures confirms the results of a previous study in 1999 - customers who use the Quickmaster 46-4 DI offset press from Heidelberger Druckmaschinen AG (Heidelberg) are considerably more successful than the industry average. The surveyed Quickmaster DI customers in the USA reported an average gross profit of 45 percent. This puts them 15 percent up on the profit leaders in the industry and no less than 19 percent ahead of the industry average. These figures were calculated by the American PIA (Printing Industries of America). Although the economic climate today represents a far greater challenge than it did three years ago, the yield advantage of the Quickmaster DI has risen a further 3.6 percent since 1999, while the industry average has stagnated over this same period. As the results of the survey also show, the Quickmaster DI produces profit even with short color runs. The CAP Ventures study discovered that "the Quickmaster DI prints profitably from a job run of 450 - 600 sheets for a 4/4 job and from 350 - 500 sheets for a 4/0 job". The QM DI is therefore ideal for the growing short run color market. "The CAP Ventures study is an important industry barometer and we're absolutely delighted with our customers' success", explains Dr. Klaus Spiegel, Member of the Management Board at Heidelberg responsible for sheetfed offset. "The Quickmaster DI has once again proven its worth as a top-quality press that companies can rely on to meet their customers' wishes and at the same time achieve profits that are well above average".
Customer profiles
The study, which surveyed some 480 Quickmaster DI customers, reinforces the unflagging popularity of the DI press. This is due mainly to its amazing flexibility and, as the study shows, to the fact that it can be used to earn good money. Small and medium-sized businesses especially, who achieve sales of up to USD 5 million (€ 5.7 million), can profit from the advantages of the Quickmaster DI. This size of business also coincides with the average number of employees in a "typical" DI printshop. 70 percent of all DI shops employ fewer than 20 staff, and 76 percent of these use one-and-a-half shifts or less.
Good reasons for the DI
When asked why they chose the Quickmaster DI, customers reeled off a whole list of success factors. Alongside the outstanding print quality, the other crucial factor was the excellent cost-per-sheet ratio. But customers were also delighted with the DI press's seamless digital workflow - including the RIP, in-press imaging and automatic ink adjustment - which supports extremely fast job changes in less than ten minutes. The opinion of Billet Graphics, Inc. sums it up: "With the DI, we can print jobs literally at the last minute. And our customers are pretty impressed by our fast turnaround, excellent quality and unbeatable price". At Printing for Less.com, everyone is agreed: "With our 12 jobs per shift, we write a new success story every single day". A further key success factor is the wide range of printing stock that the QM DI can handle - a feature which is particularly important for companies that only use a Quickmaster DI. With this performance spectrum, the QM DI is tremendously versatile, enabling it to win orders in the face of fierce competition. "The survey confirms that Heidelberg was spot on in its assessment of the market right from the start", says Gotthard Schmid, Head of the Direct Imaging Product Center. "With the Quickmaster DI, our customers have the best equipment available for an environment in which ever-shorter job throughput times are becoming the norm".
The Quickmaster DI is not only a highly-profitable press, but is also an end-to-end system that offers its users a whole raft of new areas of application and opportunities. "
Digitization is all the rage
Back in 1999, the Internet was mentioned as a planned project by the majority of DI customers. By 2001, most of the survey respondents had integrated the Internet into their corporate structure and workflows as an important medium for communicating with their customers. 40 percent of the DI printers maintain a website, while 37 percent use the Internet for transferring digital print data quickly. This also shows that the Internet is playing an increasingly important role in DI customers' digital production workflows. As the figures confirm, customers are already profiting from the benefits of fast digital data flows.
About the study
The latest study was once again carried out by the renowned CAP Ventures Inc. market research institute, based in Massachusetts. The aim was to investigate the typical size and main characteristics of DI customers, and determine the gross profit achieved using various typical short-run color print jobs. To calculate the percentage profit values, the survey respondents drew up an offer for two typical short-run jobs.
For further information:
Heidelberger Druckmaschinen AG
Corporate Communications
Hilde Weisser
Tel.: +49 (0)6221 92 50 66
Fax: +49 (0)6221 92 50 46
E-mail: hilde.weisser@heidelberg.com
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