Heidelberg Means Quality in Digital Printing
05/08/2000
Readers of the "Digital Output" newspaper award
Heidelberg first place
The result of a survey recently carried out by the American newspaper Digital Output on the familiarity of brand names has shown that Heidelberger Druckmaschinen AG (Heidelberg) is the most widely-recognized company name in digital printing.
The respondents particularly recognized Heidelberg's leading role as a supplier of solutions for the digital print industry. Nearly a third of the respondents - 31.64 percent - nominated Heidelberg as the most significant manufacturer in this sector. The world market leader for printing and publishing solutions supplies the high-volume black/white Digimaster 9110 digital printing system, the Quickmaster DI 46-4 digital offset press for the A3 format class and the Speedmaster 74 DI for A2 format work. At drupa 2000, Heidelberg will be introducing the fully-digital NexPress color press which it has developed jointly with Kodak.
But the statistics show more than just the familiarity of the Heidelberg brand. A ten percentage point lead over the runner up and an increase of four percentage points in its own familiarity level confirm the company's excellent position on this dynamic market of the future. The same respondents specified price, quality and reliability as the most important factors when making a major purchasing decision.
The Digital Output survey is based on an e-poll of 6,000 Digital Output readers, where the respondents were asked to name three manufacturers for various products.
"Heidelberg is the top dog. The survey makes that clear," states Digital Output's publisher, Doug Apelian. "The survey sends a clear message to customers about who has the leading role. Companies who have created a powerful brand name over the years have an easier time when bringing new products onto the market."
And so the success story of the Quickmaster DI 46-4 continues… Introduced at drupa 1995, over 1,300 presses have since been installed. In 1999, it was voted Product of the Year by the readers of In-Plant Printer magazine and by the Print Image Association. Its speed, cost-efficiency and quality make the Quickmaster DI 46-4 a press with excellent productivity. According to the independent American market research institute CAP Venture, the Quickmaster DI 46-4 gives a gross return 13 percent above the industry average.
For further information:
Heidelberger Druckmaschinen AG
Corporate Communications
Hilde Weisser
Tel.: +49 (0)6221 92 50 66
Fax: +49 (0)6221 92 50 46
E-mail: hilde.weisser@heidelberg.com
The result of a survey recently carried out by the American newspaper Digital Output on the familiarity of brand names has shown that Heidelberger Druckmaschinen AG (Heidelberg) is the most widely-recognized company name in digital printing.
The respondents particularly recognized Heidelberg's leading role as a supplier of solutions for the digital print industry. Nearly a third of the respondents - 31.64 percent - nominated Heidelberg as the most significant manufacturer in this sector. The world market leader for printing and publishing solutions supplies the high-volume black/white Digimaster 9110 digital printing system, the Quickmaster DI 46-4 digital offset press for the A3 format class and the Speedmaster 74 DI for A2 format work. At drupa 2000, Heidelberg will be introducing the fully-digital NexPress color press which it has developed jointly with Kodak.
But the statistics show more than just the familiarity of the Heidelberg brand. A ten percentage point lead over the runner up and an increase of four percentage points in its own familiarity level confirm the company's excellent position on this dynamic market of the future. The same respondents specified price, quality and reliability as the most important factors when making a major purchasing decision.
The Digital Output survey is based on an e-poll of 6,000 Digital Output readers, where the respondents were asked to name three manufacturers for various products.
"Heidelberg is the top dog. The survey makes that clear," states Digital Output's publisher, Doug Apelian. "The survey sends a clear message to customers about who has the leading role. Companies who have created a powerful brand name over the years have an easier time when bringing new products onto the market."
And so the success story of the Quickmaster DI 46-4 continues… Introduced at drupa 1995, over 1,300 presses have since been installed. In 1999, it was voted Product of the Year by the readers of In-Plant Printer magazine and by the Print Image Association. Its speed, cost-efficiency and quality make the Quickmaster DI 46-4 a press with excellent productivity. According to the independent American market research institute CAP Venture, the Quickmaster DI 46-4 gives a gross return 13 percent above the industry average.
For further information:
Heidelberger Druckmaschinen AG
Corporate Communications
Hilde Weisser
Tel.: +49 (0)6221 92 50 66
Fax: +49 (0)6221 92 50 46
E-mail: hilde.weisser@heidelberg.com
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