Linopress Updates Its Range of Systems and Services
05/17/2000
Heidelberg subsidiary underpins its pioneering role in the media
business with a restructured portfolio
Linopress Publishing Systems GmbH will be presenting a future-oriented product and service portfolio at drupa 2000. Its software solutions for publishing houses and media businesses, so far marketed under the umbrella of the Linopress System, will in future also be supplied as individual brands. By giving greater emphasis to marketing the individual systems and services, the Eschborn system house is reinforcing its leading market role as an integrator of heterogenous system environments, media automation and workflow management.
Software manufacturers today need to update and upgrade their publishing solutions in ever shorter cycles in order to keep pace with the rapid developments in cross-media publishing. A single new release covering the entire system is no longer enough for suppliers to the publishing industry. Media houses today also want immediate access to new innovations in the individual subsystems. Alongside the ever shorter innovation cycles, the individual software modules are also becoming increasingly complex.
Providing what is probably the most extensive range of products for publishing and media industries, Linopress Publishing Systems GmbH is at the forefront of this development. In the classical Linopress System alone, there are a number of subsystems whose complexity means that they can also be regarded as complete systems in themselves. One good example of this is the Stream Guide Workflow Management System, whose modules DMS, Wire, Control and Archive can be integrated into existing production environments either as a complete set or as individual modules. The decision was therefore taken in the runup to drupa 2000 to adopt a marketing strategy in which Linopress remains the umbrella brand and corporate name, while the individual systems are marketed with their own identities.
In future, the Linopress "Editorial" module used worldwide by around 80 publishing houses will be marketed under the name "News Guide", while "Linopress Advertising" will be renamed "Ad Guide". "Web Guide" will be used for the XOPS system for media-neutral production and e-commerce, while Linopress will offer its advisory, training and support operations under the name "Media Services". The range of training services on offer will be greatly extended in cooperation with Heidelberg's Print Media Academy. Courses for online editors will be provided, as will training in the multimedia industry.
"The new product strategy emphasizes Linopress' role as a system house within the Heidelberg Group", explains Linopress Managing Director Günter Nitzsche. "Our software packages will be of modular design and greater emphasis will be given to our consultancy and integration services." Nitzsche believes that workflow analyses, development of integrated business processes and development of operating concepts for publishing houses are just as much a part of the new Media Services portfolio as the development and 24-hour support of high-availability server solutions, remote system monitoring and the coordination of emergency scenarios and disaster concepts.
"The Linopress System introduced in 1990 and consistently expanded ever since is the most reliable publishing instrument on the market", stresses Nitzsche. "We are now further enhancing the benefit to the user by employing a modular design and Internet integration on a product level and extensive system-house offerings on the consultancy level."
Linopress Publishing Systems GmbH will be presenting a future-oriented product and service portfolio at drupa 2000. Its software solutions for publishing houses and media businesses, so far marketed under the umbrella of the Linopress System, will in future also be supplied as individual brands. By giving greater emphasis to marketing the individual systems and services, the Eschborn system house is reinforcing its leading market role as an integrator of heterogenous system environments, media automation and workflow management.
Software manufacturers today need to update and upgrade their publishing solutions in ever shorter cycles in order to keep pace with the rapid developments in cross-media publishing. A single new release covering the entire system is no longer enough for suppliers to the publishing industry. Media houses today also want immediate access to new innovations in the individual subsystems. Alongside the ever shorter innovation cycles, the individual software modules are also becoming increasingly complex.
Providing what is probably the most extensive range of products for publishing and media industries, Linopress Publishing Systems GmbH is at the forefront of this development. In the classical Linopress System alone, there are a number of subsystems whose complexity means that they can also be regarded as complete systems in themselves. One good example of this is the Stream Guide Workflow Management System, whose modules DMS, Wire, Control and Archive can be integrated into existing production environments either as a complete set or as individual modules. The decision was therefore taken in the runup to drupa 2000 to adopt a marketing strategy in which Linopress remains the umbrella brand and corporate name, while the individual systems are marketed with their own identities.
In future, the Linopress "Editorial" module used worldwide by around 80 publishing houses will be marketed under the name "News Guide", while "Linopress Advertising" will be renamed "Ad Guide". "Web Guide" will be used for the XOPS system for media-neutral production and e-commerce, while Linopress will offer its advisory, training and support operations under the name "Media Services". The range of training services on offer will be greatly extended in cooperation with Heidelberg's Print Media Academy. Courses for online editors will be provided, as will training in the multimedia industry.
"The new product strategy emphasizes Linopress' role as a system house within the Heidelberg Group", explains Linopress Managing Director Günter Nitzsche. "Our software packages will be of modular design and greater emphasis will be given to our consultancy and integration services." Nitzsche believes that workflow analyses, development of integrated business processes and development of operating concepts for publishing houses are just as much a part of the new Media Services portfolio as the development and 24-hour support of high-availability server solutions, remote system monitoring and the coordination of emergency scenarios and disaster concepts.
"The Linopress System introduced in 1990 and consistently expanded ever since is the most reliable publishing instrument on the market", stresses Nitzsche. "We are now further enhancing the benefit to the user by employing a modular design and Internet integration on a product level and extensive system-house offerings on the consultancy level."
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