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The Financial Times Germany will be producing a drupa
newsletter for visitors to drupa, the world's largest
exhibition for the printing and publishing industry, over the
period 18-31 May. For this purpose, the newspaper has set up its
own office at the Heidelberger Druckmaschinen AG (Heidelberg) stand
in Hall 2. Two editors from the newspaper will report daily about
the latest international and financial news. The four-page
newsletter will be rounded off by news items from the printing
industry's largest exhibition.
The newsletter will start printing from noon onwards on a
Heidelberg Digimaster 9110, a digital black/white printing system.
The press' flexibility means that even the latest messages can
be incorporated into the newsletter within a matter of minutes. The
editors will be using Linopress as their editorial system.
Linopress is also used to produce the Financial Times Germany.
Heidelberg will distribute the information in Halls 1, 2 and 5 as
well as in the outside pavilion and the company's VIP area.
The Financial Times Germany, one of the most ambitious media
projects of the latest time, has been on the market since February
21. This business and financial newspaper provides daily stock
market quotations and is unique in its depth of reporting and
analytical expertise. It provides its readers with a 24-hour
service delivering information through its newspaper, website and
interactive services. At drupa it will provide yet another facet in
the form of a digital newsletter published in cooperation with
Heidelberg.
The Digimaster 9110 augments Heidelberg's portfolio of
solutions by offering fully digitized black/white printing for
short and personalized runs. Producing the newsletter in this way
shows the possibilities of the system in being able to print
up-to-the-minute information quickly, easily and in exceptional
quality whenever required. Heidelberg has given itself the goal of
reaching a 30 percent share of this market segment within the
next five years. According to analysts at CAP Ventures, the
international print-on-demand market for black/white presses will
triple to around 18 billion Dollar by the year 2002.
For further information:
Financial Times Deutschland GmbH & Co KG
Julia Jäkel, Leiterin Presse und Information
Tel.: +49 (0)40 31 99 03 73
Fax: +49 (0)40 31 99 03 10
E-mail:
jaekel.julia@ftd.de