Heidelberg and the Charles S. Anderson Design Company Advance the Cause of Digital Printing
07/28/2003
Graphic designer supports Heidelberg with print buyer
communication
Heidelberger Druckmaschinen AG (Heidelberg) and the US graphics designer Charles Spencer Anderson have joined forces to convey to agencies and marketing managers the possibilities that variable data printing opens up.
Heidelberg and Anderson have jointly developed the cover of the May issue of American Printer with pop art design images to illustrate the possibilities of variable data printing. Designed by Charles S. Anderson and printed on the NexPress 2100, the cover features various variable text elements and images on both the front and reverse sides.
The design consists of a total of 52 individual images - 26 illustrations and 26 photos. Each image corresponds to a letter of the alphabet. The letter "V", for example, is illustrated by the image of a vampire and the letter "C" by a clown. For the reverse side of the cover, an image has been selected to match the initial letter of the subscriber's first name, while the image on the front side corresponds to the initial letter of his surname. Each cover is individually numbered, which makes each issue a unique publication. The total circulation is in excess of 82,000 copies.
"All images have a reference to the printing process or to NexPress", explains Mr. Anderson. "With this project it's not just the person's name that is variable, but also his or her initials and the images on the front and reverse sides". Wolfgang Pfizenmaier, Digital Director at Heidelberg adds: "In Charles Spencer Anderson, Heidelberg has found an ideal promoter for variable data printing who will be able to convince design agencies and potential digital print users of the benefits of this technology."
Anderson and Heidelberg are looking to extend their cooperation to industrial events and projects intended to show designers, print buyers and printshops the variety of applications and business opportunities opened up by digital print technology. In a recent study, CAP Ventures discovered that the return rates when using color variable data printing were an average of 36 percent higher and that response times had improved almost 34 percent.
Anderson, who owns the Charles S. Anderson Design Company and CSA Images, is well known in the print and graphic arts industries for his design work for the French Paper Company, but also for the many awards he has received for his packaging, image and product designs. Anderson's clients include Coca-Cola, Levis, Paramount Pictures, Target, The New York Times and Nike.
Even before this partnership had gotten underway, the Charles S. Anderson Design Company had already been working with a NexPress 2100 digital color press for a year in order to draft designs and test out the possibilities of digital printing.
Further information on the American Printer project and extensive information on variable data printing is available from www.americanprinter.com .
About the Charles S. Anderson Design Company Founded in 1989, the Charles S. Anderson Design Company has created numerous award-winning packaging, image and product designs for a whole range of companies including the French Paper Company, Nike, Coca-Cola, Levis, Sony, Nissan, Paramount Pictures and The New York Times. Anderson's design concept is one of continuous evolution, inspired by the peaks and troughs of art and the culture of printing. Characterized by their visual effect and typical humor, the creations of the Charles S. Anderson Design Company have influenced industry both at home and abroad. Further information on the company and examples of its work can be found on the Internet at www.csadesign.com
Image:
The personalized front cover of the May issue of American Printer designed by Charles S. Anderson and printed on the NexPress 2100.
For further information:
Heidelberger Druckmaschinen AG
Corporate Communications
Matthias Hartung
Tel.: +49 (0)6221 92 50 77
Fax: +49 (0)6221 92 50 46
E-mail: matthias.hartung@heidelberg.com
Heidelberger Druckmaschinen AG (Heidelberg) and the US graphics designer Charles Spencer Anderson have joined forces to convey to agencies and marketing managers the possibilities that variable data printing opens up.
Heidelberg and Anderson have jointly developed the cover of the May issue of American Printer with pop art design images to illustrate the possibilities of variable data printing. Designed by Charles S. Anderson and printed on the NexPress 2100, the cover features various variable text elements and images on both the front and reverse sides.
The design consists of a total of 52 individual images - 26 illustrations and 26 photos. Each image corresponds to a letter of the alphabet. The letter "V", for example, is illustrated by the image of a vampire and the letter "C" by a clown. For the reverse side of the cover, an image has been selected to match the initial letter of the subscriber's first name, while the image on the front side corresponds to the initial letter of his surname. Each cover is individually numbered, which makes each issue a unique publication. The total circulation is in excess of 82,000 copies.
"All images have a reference to the printing process or to NexPress", explains Mr. Anderson. "With this project it's not just the person's name that is variable, but also his or her initials and the images on the front and reverse sides". Wolfgang Pfizenmaier, Digital Director at Heidelberg adds: "In Charles Spencer Anderson, Heidelberg has found an ideal promoter for variable data printing who will be able to convince design agencies and potential digital print users of the benefits of this technology."
Anderson and Heidelberg are looking to extend their cooperation to industrial events and projects intended to show designers, print buyers and printshops the variety of applications and business opportunities opened up by digital print technology. In a recent study, CAP Ventures discovered that the return rates when using color variable data printing were an average of 36 percent higher and that response times had improved almost 34 percent.
Anderson, who owns the Charles S. Anderson Design Company and CSA Images, is well known in the print and graphic arts industries for his design work for the French Paper Company, but also for the many awards he has received for his packaging, image and product designs. Anderson's clients include Coca-Cola, Levis, Paramount Pictures, Target, The New York Times and Nike.
Even before this partnership had gotten underway, the Charles S. Anderson Design Company had already been working with a NexPress 2100 digital color press for a year in order to draft designs and test out the possibilities of digital printing.
Further information on the American Printer project and extensive information on variable data printing is available from www.americanprinter.com .
About the Charles S. Anderson Design Company Founded in 1989, the Charles S. Anderson Design Company has created numerous award-winning packaging, image and product designs for a whole range of companies including the French Paper Company, Nike, Coca-Cola, Levis, Sony, Nissan, Paramount Pictures and The New York Times. Anderson's design concept is one of continuous evolution, inspired by the peaks and troughs of art and the culture of printing. Characterized by their visual effect and typical humor, the creations of the Charles S. Anderson Design Company have influenced industry both at home and abroad. Further information on the company and examples of its work can be found on the Internet at www.csadesign.com
Image:
The personalized front cover of the May issue of American Printer designed by Charles S. Anderson and printed on the NexPress 2100.
For further information:
Heidelberger Druckmaschinen AG
Corporate Communications
Matthias Hartung
Tel.: +49 (0)6221 92 50 77
Fax: +49 (0)6221 92 50 46
E-mail: matthias.hartung@heidelberg.com
and
www.csaimages.com .
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