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Heidelberg Digital and Objectif Lune Announce Cooperation

11/22/2000


Heidelberg Digital L.L.C. today announced that it has reached a technology development agreement with Objectif Lune, a leader in variable data printing software for digital printing environments.

The agreement clears the way for Heidelberg manufactured digital high-volume network imaging systems (such as the Heidelberg Digimaster 9110) to be optionally configured with Objectif Lune's PlanetPress variable data printing software.

"To offer state-of-the-art digital printing hardware is only part of the picture," commented Wolfgang Pfizenmaier, Heidelberg Digital CEO. "Optimizing workflow performance is the name of the game; therefore, our mandate is to give customers open architecture and freedom to choose platforms that fit their own workflow models. This agreement with Objectif Lune adds yet another dimension to our growing range of open solutions."

PlanetPress is an open system variable data printing tool, enabling legacy applications to work across many manufacturers' products. This key feature frees users from proprietary printing systems, bolstering Heidelberg's appeal to customers who may already have an installed base of competing digital products.

"The tight integration of PlanetPress with Heidelberg's family of high speed production cut sheet printers give users unsurpassed application development power, while being remarkably easy to use," stated Howard Silverstein, President of Objectif Lune USA.

About Objectif Lune
Founded in 1993, Objectif Lune is an organization focused on delivering software products, services and custom applications that drive high-speed non-impact printers. Objectif Lune's core product PlanetPress enables sophisticated variable data printing application development. This technology is implemented without the need to modify host computer software or incorporate forms servers. Objectif Lune, known for deploying printer centric variable data printing applications, also offers complete document management solutions.

For further information:
Heidelberger Druckmaschinen AG
Corporate Communications
Thomas Fichtl
Tel.: +49 (0)6221 92 47 47
Fax: +49 (0)6221 92 50 46
E-Mail: thomas.fichtl@heidelberg.com

Heidelberg Digital L.L.C.
Doug Sprei
Tel.: +1 (0)716 512 8054
E-mail: doug.sprei@heidelberg.com

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