Print in Chicago: Heidelberg's digital color printing
campaign
As the largest individual exhibitor at North
America's most important print trade fair, Print in Chicago,
Heidelberger Druckmaschinen AG (Heidelberg) will today launch sales
of the NexPress 2100, the first digital color press. "Global
sales of digitally produced color printing will increase by a
factor of ten over the next seven years, and with the NexPress, we
give our customers the opportunity to join the digital
revolution", says the Chairman of Heidelberg's Management
Board, Bernhard Schreier.
With the NexPress 2100, Heidelberg is breaking into a market
segment where the company has not previously had a presence, and is
doing so with a press whose performance leaves the competition in
the shade. "With the NexPress 2100, Heidelberg is leading the
way into the future of digital printing. The increasing popularity
of on-demand products and one-to-one marketing activities will make
this press a bestseller, and put Heidelberg among the world's
top three digital print specialists," states Bernhard
Schreier.
The NexPress will initially be sold in the USA, Germany, the
UK, France and the Benelux countries. Over the coming year there
are plans to supply the NexPress to other countries, too. The
NexPress standard configuration is priced at around 350,000
US-Dollar, and will be produced at Heidelberg's Kiel site.
In the space of just four years, the "NexPress"
joint venture, in which Heidelberger Druckmaschinen AG and Eastman
Kodak have equal shares, has succeeded in developing a completely
new four-color digital press. The NexPress is Heidelberg's
solution for new print services that support up to 100 percent
variable data. Particular requirements on print jobs, such as fast
job turnaround, short-run color jobs and printing of variable data
for personalized print products can now be satisfied quickly and
with ease.
For further information:
Heidelberger Druckmaschinen AG
Corporate Communications
Thomas Fichtl
Tel.: +49 (0)6221 92 47 47
E-mail:
thomas.fichtl@heidelberg.com