China Print Brings Orders for Heidelberg Worth 13.5 Million Euro
06/06/2001
Solution Portfolio Highly Successful in Growing Asian Market
Heidelberger Druckmaschinen AG (Heidelberg) enjoyed tremendous successes at China Print, which was held from May 23 through 28 in Beijing. More than 4,500 orders worth a total of 13.5 million Euro were received. China Print fair is the largest and most influential trade fair for printing technologies in China, and is held every four years. Heidelberg was the only exhibitor to have an entire hall to itself. The world market leader showcased its solutions for prepress, digital printing, commercial and industrial solutions, sheetfed offset and packaging / labeling solutions. The Speedmaster presses were particularly popular, with a total of eleven Speedmaster CD 74 printing units and 28 Speedmaster CD 102 printing units being sold. 53 Printmaster GTO printing units were also ordered. In addition to these impressive results, two Quickmaster DI 46-4 digital offset presses are to go into production in Chinese print shops in the very near future.
China is Asia's largest growth market, and Heidelberg predicts an annual growth in double figures. In terms of sales, China is already Heidelberg's fifth-largest market, behind the USA, Germany, the UK and Japan. There is a great need for print media and packaging - the annual per capita spending in China on printed goods is just three dollars, compared to Germany, where the average expenditure is 300 US-Dollars and Japan, where this figure is 600 US-Dollars. In the next five years, China is set to become Heidelberg's third-largest market, after the USA and Germany. Of key importance is the build-up of expertise among customers. This is where the Print Media Academy in Shenzhen comes in, offering a comprehensive range of training courses. Last year, the Academy welcomed 2000 visitors and training course participants. Around 30 percent of Heidelberg's customers currently avail themselves of the range of courses on offer, and this trend is rising.
Heidelberg has been established in China for more than forty years. Since 1998, the company has operated direct sales in the Asia-Pacific region, and this includes China. Around 500 staff offer local support to around 9,000 customers and prospective buyers. The Service and Support section is set to be augmented through the addition of more than 100 extra staff in the near future.
The company's headquarters in China is situated in Beijing. Four further key centers - Shanghai, Guangzhou, Hong Kong and Shenzhen - boost Heidelberg's sales and service operations in the region.
Image:
The Chinese market is booming - at China Print in Beijing, Heidelberg received orders worth 13.5 million Euro.
For further information:
Heidelberger Druckmaschinen AG
Corporate Communications
Hilde Weisser
Tel.: +49 (0) 6221 92 50 66
E-mail: hilde.weisser@heidelberg.com
Heidelberger Druckmaschinen AG (Heidelberg) enjoyed tremendous successes at China Print, which was held from May 23 through 28 in Beijing. More than 4,500 orders worth a total of 13.5 million Euro were received. China Print fair is the largest and most influential trade fair for printing technologies in China, and is held every four years. Heidelberg was the only exhibitor to have an entire hall to itself. The world market leader showcased its solutions for prepress, digital printing, commercial and industrial solutions, sheetfed offset and packaging / labeling solutions. The Speedmaster presses were particularly popular, with a total of eleven Speedmaster CD 74 printing units and 28 Speedmaster CD 102 printing units being sold. 53 Printmaster GTO printing units were also ordered. In addition to these impressive results, two Quickmaster DI 46-4 digital offset presses are to go into production in Chinese print shops in the very near future.
China is Asia's largest growth market, and Heidelberg predicts an annual growth in double figures. In terms of sales, China is already Heidelberg's fifth-largest market, behind the USA, Germany, the UK and Japan. There is a great need for print media and packaging - the annual per capita spending in China on printed goods is just three dollars, compared to Germany, where the average expenditure is 300 US-Dollars and Japan, where this figure is 600 US-Dollars. In the next five years, China is set to become Heidelberg's third-largest market, after the USA and Germany. Of key importance is the build-up of expertise among customers. This is where the Print Media Academy in Shenzhen comes in, offering a comprehensive range of training courses. Last year, the Academy welcomed 2000 visitors and training course participants. Around 30 percent of Heidelberg's customers currently avail themselves of the range of courses on offer, and this trend is rising.
Heidelberg has been established in China for more than forty years. Since 1998, the company has operated direct sales in the Asia-Pacific region, and this includes China. Around 500 staff offer local support to around 9,000 customers and prospective buyers. The Service and Support section is set to be augmented through the addition of more than 100 extra staff in the near future.
The company's headquarters in China is situated in Beijing. Four further key centers - Shanghai, Guangzhou, Hong Kong and Shenzhen - boost Heidelberg's sales and service operations in the region.
Image:
The Chinese market is booming - at China Print in Beijing, Heidelberg received orders worth 13.5 million Euro.
For further information:
Heidelberger Druckmaschinen AG
Corporate Communications
Hilde Weisser
Tel.: +49 (0) 6221 92 50 66
E-mail: hilde.weisser@heidelberg.com
rtf Document
If your browser displays the file instead of downloading, choose 'Save As' from your browser's 'File' menu. Download (19 KB)
