Heidelberg Wins Red Dot Design Award for its Booth at drupa 2012
07/12/2012
- Booth incorporated key elements of the print media industry such as printing plates and type
- Visitors enjoyed a very special experience
The trade show booth of Heidelberger Druckmaschinen AG (Heidelberg)
has won the renowned "red dot award: communication design 2012"
presented by the Design Zentrum Nordrhein Westfalen (North
Rhine-Westphalia Design Center). This year, the international panel
of judges assessed 6,823 entries from 43 countries in a total of 21
categories. Heidelberg and its design agency partner KMS BLACKBOX
from Munich won the award in the "Event Design - Trade Fairs"
category.
At this year's drupa, which took place from May 3 to 16, 2012 in Düsseldorf, Heidelberg was the only manufacturer to showcase integrated solutions for commercial and packaging printing geared specifically to current market requirements. Its presentation under the banner "Discover HEI" covered an area of around 6,300 m² in Hall 1. The booth concept incorporated two key elements of the print media industry - printing plates and type - which also helped people find their way around. Visitors to the booth loved the new yet familiar surroundings and experiences. The more than 3,000 printing plates making up the presentation had already been imaged and, as such, also reflected the strategy of sustainability adopted by Heidelberg. In fact, the entire booth had a neutral carbon footprint. "We are delighted the trade show design devised by our professional and creative partner KMS BLACKBOX proved such a hit with our target groups. Winning the red dot design award is a great honor for us and an incentive to continue focusing on outstanding customer communication," says Adriana Nuneva, Head of Global Marketing & Communications.
At this year's drupa, which took place from May 3 to 16, 2012 in Düsseldorf, Heidelberg was the only manufacturer to showcase integrated solutions for commercial and packaging printing geared specifically to current market requirements. Its presentation under the banner "Discover HEI" covered an area of around 6,300 m² in Hall 1. The booth concept incorporated two key elements of the print media industry - printing plates and type - which also helped people find their way around. Visitors to the booth loved the new yet familiar surroundings and experiences. The more than 3,000 printing plates making up the presentation had already been imaged and, as such, also reflected the strategy of sustainability adopted by Heidelberg. In fact, the entire booth had a neutral carbon footprint. "We are delighted the trade show design devised by our professional and creative partner KMS BLACKBOX proved such a hit with our target groups. Winning the red dot design award is a great honor for us and an incentive to continue focusing on outstanding customer communication," says Adriana Nuneva, Head of Global Marketing & Communications.
The red dot design award is an international quality hallmark that
has been presented since 1955. This year's presentation
ceremony will take place in Berlin on October 24, 2012 and will
coincide with the opening of the special exhibition "Design on
stage - winners red dot award: communication design 2012".
Figure 1: The Heidelberg booth at drupa 2012 has won the renowned red dot design award in the "Event Design - Trade Fairs" category.
Figure 2: Heidelbergs' booth concept at drupa 2012 incorporated two key elements of the print media industry - printing plates and type - which also helped people find their way around.
Further image material and information about Heidelberger Druckmaschinen AG can be found in the Press Lounge at: www.heidelberg.com.
Further information for journalists:
Heidelberger Druckmaschinen AG
Corporate Public Relations
Hilde Weisser
Phone: +49 (0)6221 92-5066
Fax: +49 (0)6221 92-5069
E-mail: hilde.weisser@heidelberg.com
Figure 1: The Heidelberg booth at drupa 2012 has won the renowned red dot design award in the "Event Design - Trade Fairs" category.
Figure 2: Heidelbergs' booth concept at drupa 2012 incorporated two key elements of the print media industry - printing plates and type - which also helped people find their way around.
Further image material and information about Heidelberger Druckmaschinen AG can be found in the Press Lounge at: www.heidelberg.com.
Further information for journalists:
Heidelberger Druckmaschinen AG
Corporate Public Relations
Hilde Weisser
Phone: +49 (0)6221 92-5066
Fax: +49 (0)6221 92-5069
E-mail: hilde.weisser@heidelberg.com
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