Design mirrors high-tech nature of products
The new Eurobind 4000 adhesive binder reflects key
elements of the Heidelberg corporate design. These include values
such as quality, exclusivity, performance, appeal, and passion. The
geometric structure and large surfaces with distinctive elements
are key features of the product design. "We want our products
to have an unmistakable look, and want to stand out from our
competitors through our design," explains Eckhard Köbler,
Head of Heidelberg Industrial Design.
The Eurobind 4000 has a modular design that delivers
exceptional flexibility and ease of use. This also helps to boost
ergonomics and reliability in production processes. For example,
because the adhesive binder is fully encapsulated with large,
wide-opening windows, users can visually monitor production
processes on the fly and components can be accessed quickly during
setup. Operators use the local touchscreen concept to control the
entire configuration during makeready. This dramatically reduces
the distances operators need to cover during makeready, thereby
cutting setup times significantly. Various settings are identified
via intuitive symbols that are used consistently on all Heidelberg
machines, a feature which adds to the user-friendly credentials of
the machine.
A team of ten works in the Industrial Design department at
Heidelberg, which is a regular recipient of international design
awards. Heidelberg Industrial Design (
www.design.heidelberg.com) has also been
offering its services to other companies since the end of 2007.
The iF product design awards will be presented in Hannover on
the first day of CeBIT, March 3, 2009. Further information:
www.ifdesign.de.
Image 1:
Industrie Forum Design Hannover has presented the Eurobind
4000 adhesive binder with the iF product design award 2009.
Image 2:
iF-Design Logo
For further information, please contact:
Heidelberger Druckmaschinen AG
Corporate Public Relations
Hilde Weisser
Tel.: +49 (0)6221 92 50 66
Fax: +49 (0)6221 92 50 69
E-mail:
hilde.weisser@heidelberg.com