VDMA: Sternberg Foundation Design Prize Presented as "Print Creativity Award"

• Bernhard Schreier honors prize winners at drupa in Düsseldorf

For the first time, the design prize of the Dr.-Ing. E.h. Hubert H.A. Sternberg Foundation was this year awarded during drupa as the "Print Creativity Award", part of the :output competition. The award has a prize fund of 3,000 Euro.

At the award ceremony on June 9, Bernhard Schreier, Chairman of the Management Board of Heidelberger Druckmaschinen AG and Chairman of the Board of Trustees of the Sternberg Foundation, stressed that the "Print Creativity Award" recognizes work that reveals new potential in working with the medium of "print". The Sternberg Foundation specifically selected concepts which go beyond the boundaries of print technology and establish connections with other forms of media.

The international jury assessed approximately 1,250 works from around 40 countries, including 110 interactive pieces and 80 works from the architecture sector. The judges were particularly impressed by the high quality of the entries and the professional elaboration of the concepts.

Overall, three recognition awards and the main "Print Creativity Award" were presented. Each of the award-winning works demonstrated a brand new approach to visual language and an innovative combination of media and technologies.

The "Print Creativity Award" was presented to:
Gisela Noack's Bookbinding Workshops poster by Tomas Celizna + Daniel Harding, Yale University School of Art

The poster was created as part of an event organized by Professor Gisela Noack. It consists of four separate stacks of paper, each of which is bound and perforated and features a different typography and color. The observer is encouraged to rip off single sheets, meaning the poster is subject to constant alteration and reconfiguration.

Special recognitions were awarded to:

1. Visual Cut Bulgaria by Andrean Nechev, Dusseldorf University of Applied Sciences

2. The Strange Case of Dr. Jekyll and Mr. Hyde by Christopher Jung + Tobias Wenig Leipzig Academy of Visual Arts

3. Planting Wild Flower Meadows - A Packaging Concept for Flower Seeds by Valerie Rapp, Darmstadt University of Applied Sciences

Further information is available at www.vdma.org.

Image:
Bernhard Schreier, CEO of Heidelberg, at the award ceremony of the "Print Creativity Award" at drupa in Düsseldorf.

For further information, please contact:
Heidelberger Druckmaschinen AG
Corporate Communications
Thomas Fichtl
Tel.: +49 (0)6221 92 47 47
Fax: +49 (0)6221 92 50 69
E-mail: thomas.fichtl@heidelberg.com