"The product design needs to highlight the technology and
quality of our presses," explains Dr. Jürgen Rautert.
"Our customers are media companies who themselves deal with
design on a daily basis and have demanding requirements when it
comes to investment goods. After all, their customers often give
the go-ahead for final printing at the press itself. The
high-quality image of the production equipment supports our
customers' image of quality too," adds Rautert. Heidelberg
sees itself as a solutions provider for the entire print media
industry. Industrial design is geared up for this too, involving
design constants such as Heidelberg Blue for the logo and design
characteristics, such as highlighting key technical features with
the mica silver tone. This philosophy applies to prepress, press,
and postpress products alike.
Heidelberg has its own industrial design department and
attaches particular importance to adapting product image to all
other aspects of corporate identity. Throughout the design process
- from the initial sketch and production of a full-scale model
right up to series production - the marketing, development, and
design departments work closely together.
Since 1990, Heidelberg has won nearly 40 design awards,
including a commendation in 2002 for the Speedmaster CD 74 at the
German Design Prize.
Speedmaster XL 105 means top productivity, quality, and
cost-effectiveness
The Speedmaster XL 105 is a completely redeveloped
sheetfed offset press that received its world premiere at drupa
2004 in Dusseldorf. The press has been in series production at the
Wiesloch plant since April 2005. The Speedmaster XL 105 prints
18,000 sheets per hour on a broad spectrum of materials and on
paper formats up to 75 x 105 centimeters (29.53 x 41.34 inches). It
is used by industrial print shops in the commercial and packaging
sectors, which at high capacity utilization levels can gain
significant economic benefits from its speed, high level of
automation, and efficient operation.
Image 1:
Heidelberg receives 2006 Design Award of the Federal
Republic of Germany. Dr. Jürgen Rautert (Member of the
Management Board at Heidelberg, responsible for Technology),
Björn Wilke (responsible for Industrial Design at Heidelberg)
(right).
Image 2:
Heidelberg receives 2006 Design Award of the Federal
Republic of Germany. From left: Dr. Jürgen Rautert (Member of
the Management Board at Heidelberg, responsible for Technology),
Björn Wilke (responsible for Industrial Design at Heidelberg),
Dagmar Wöhrl (Parliamentary State Secretary), Andrej Kupetz
(Head of German Design Council).
For further information:
Heidelberger Druckmaschinen AG
Corporate Communications
Hilde Weisser
Tel.: +49 (0)6221 92 50 66
Fax: +49 (0)6221 92 50 46
E-mail:
hilde.weisser@heidelberg.com