Heidelberger Druckmaschinen AG Wins CRM Award 2002
11/28/2002
Judges praise the company's "excellent customer loyalty
strategy"
Heidelberger Druckmaschinen AG (Heidelberg) has received this year's CRM Best Practice Award from the acquisa trade magazine and CRM Expo. Heidelberg's project, entitled 'Global Customer Relationship Management as an Integration Strategy for Implementing Customer Focus at Heidelberger Druckmaschinen AG", was pitted against 40 other companies. The objective of the key project is to focus all new and existing customer-related processes firmly on customers' needs. The Heidelberg project was supported by the management consultancy Nexolab, which belongs to the BMW Group.
The CRM Best Practice Award is given for particularly well-planned and successful projects in the field of Customer Relationship Management (CRM). The panel of judges chose Heidelberg's CRM project on the basis of its careful analysis, its target-oriented approach and its speedy implementation, which even on the test market led to a positive return on investment. The integration of the CRM concept into the corporate strategy and analysis concept for determining the Return on Investment (ROI) were highly praised.
The CRM Best Practice Award highlights CRM achievements that can serve as a benchmark for other companies. Instead of focusing on technology, these CRM practices put the company, its organization and its processes firmly in the spotlight.
"Heidelberg doesn't define CRM as a pure software tool, but rather as a general strategy aimed at ensuring customer loyalty. For our company, CRM means focusing the entire organization and its processes on the customer", says Ulrike Hausmann, Senior Vice President Global Marketing at Heidelberg. "With our CRM policy, we want to simplify our customer relationships and make them more profitable for both parties. This is because understanding our customers provides the company with tremendous potential", continued Ulrike Hausmann at November's CRM Expo prize ceremony held in Cologne.
Background information
CRM Expo / International Marketing Partners (IMP) GmbH
IMP International Marketing Partners GmbH, headquartered in Fürth, specializes in particular in the development and organization of new trade show concepts in Germany. The key is to spot new trends and developments and design trade shows and congresses based on these. The trade show marketing company's success is primarily due to the fact that, in addition to performing the conceptual work, they also organize the trade show, set it up and look after the exhibitors both before, during and after the event. IMP was founded in 1994.
acquisa
acquisa is the leading magazine for sales and marketing managers, offering news, trends and in-depth expertise that provides up-to-the-minute information for customer and sales managers. CRM, multi-channel management, telemarketing, mailshots, trade shows, advertising, Internet marketing and classical field sales activities are all key parts of any successful company's comprehensive approach to marketing.
Nexolab GmbH
Nexolab GmbH, founded in November 2000 by BMW and Softlab, specializes in consulting and services for industrial companies. The consulting house provides a full complement of services - from strategy and process consulting to system development and the creation of business concepts. Nexolab focuses on the automotive supplier and logistics service provider markets. Other target markets include electrical engineering, mechanical engineering, plant construction and transport logistics. Nexolab's aim is to provide industrial companies with comprehensive solutions that quickly deliver results. Further information is available from: www.nexolab.com.
Image:
From left to right: Dr. Hans Jung, Vice President CRM of Nexolab GmbH, Ulrike Hausmann, Senior Vice President Global Marketing at Heidelberg and Troels Jensen, Project Manager CRM at Heidelberg receive the CRM Award at CRM Expo in Cologne.
For further information:
Heidelberger Druckmaschinen AG
Corporate Communications
Matthias Hartung
Tel.: +49 (0)6221 92 50 77
Fax: +49 (0)6221 92 50 67
E-mail: matthias.hartung@heidelberg.com
Heidelberger Druckmaschinen AG (Heidelberg) has received this year's CRM Best Practice Award from the acquisa trade magazine and CRM Expo. Heidelberg's project, entitled 'Global Customer Relationship Management as an Integration Strategy for Implementing Customer Focus at Heidelberger Druckmaschinen AG", was pitted against 40 other companies. The objective of the key project is to focus all new and existing customer-related processes firmly on customers' needs. The Heidelberg project was supported by the management consultancy Nexolab, which belongs to the BMW Group.
The CRM Best Practice Award is given for particularly well-planned and successful projects in the field of Customer Relationship Management (CRM). The panel of judges chose Heidelberg's CRM project on the basis of its careful analysis, its target-oriented approach and its speedy implementation, which even on the test market led to a positive return on investment. The integration of the CRM concept into the corporate strategy and analysis concept for determining the Return on Investment (ROI) were highly praised.
The CRM Best Practice Award highlights CRM achievements that can serve as a benchmark for other companies. Instead of focusing on technology, these CRM practices put the company, its organization and its processes firmly in the spotlight.
"Heidelberg doesn't define CRM as a pure software tool, but rather as a general strategy aimed at ensuring customer loyalty. For our company, CRM means focusing the entire organization and its processes on the customer", says Ulrike Hausmann, Senior Vice President Global Marketing at Heidelberg. "With our CRM policy, we want to simplify our customer relationships and make them more profitable for both parties. This is because understanding our customers provides the company with tremendous potential", continued Ulrike Hausmann at November's CRM Expo prize ceremony held in Cologne.
Background information
CRM Expo / International Marketing Partners (IMP) GmbH
IMP International Marketing Partners GmbH, headquartered in Fürth, specializes in particular in the development and organization of new trade show concepts in Germany. The key is to spot new trends and developments and design trade shows and congresses based on these. The trade show marketing company's success is primarily due to the fact that, in addition to performing the conceptual work, they also organize the trade show, set it up and look after the exhibitors both before, during and after the event. IMP was founded in 1994.
acquisa
acquisa is the leading magazine for sales and marketing managers, offering news, trends and in-depth expertise that provides up-to-the-minute information for customer and sales managers. CRM, multi-channel management, telemarketing, mailshots, trade shows, advertising, Internet marketing and classical field sales activities are all key parts of any successful company's comprehensive approach to marketing.
Nexolab GmbH
Nexolab GmbH, founded in November 2000 by BMW and Softlab, specializes in consulting and services for industrial companies. The consulting house provides a full complement of services - from strategy and process consulting to system development and the creation of business concepts. Nexolab focuses on the automotive supplier and logistics service provider markets. Other target markets include electrical engineering, mechanical engineering, plant construction and transport logistics. Nexolab's aim is to provide industrial companies with comprehensive solutions that quickly deliver results. Further information is available from: www.nexolab.com.
Image:
From left to right: Dr. Hans Jung, Vice President CRM of Nexolab GmbH, Ulrike Hausmann, Senior Vice President Global Marketing at Heidelberg and Troels Jensen, Project Manager CRM at Heidelberg receive the CRM Award at CRM Expo in Cologne.
For further information:
Heidelberger Druckmaschinen AG
Corporate Communications
Matthias Hartung
Tel.: +49 (0)6221 92 50 77
Fax: +49 (0)6221 92 50 67
E-mail: matthias.hartung@heidelberg.com
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