Judges praise the company's "excellent customer loyalty
Heidelberger Druckmaschinen AG (Heidelberg) has received
this year's CRM Best Practice Award from the acquisa trade magazine
and CRM Expo. Heidelberg's project, entitled 'Global Customer
Relationship Management as an Integration Strategy for Implementing
Customer Focus at Heidelberger Druckmaschinen AG", was pitted
against 40 other companies. The objective of the key project is to
focus all new and existing customer-related processes firmly on
customers' needs. The Heidelberg project was supported by the
management consultancy Nexolab, which belongs to the BMW Group.
The CRM Best Practice Award is given for particularly
well-planned and successful projects in the field of Customer
Relationship Management (CRM). The panel of judges chose
Heidelberg's CRM project on the basis of its careful analysis, its
target-oriented approach and its speedy implementation, which even
on the test market led to a positive return on investment. The
integration of the CRM concept into the corporate strategy
and analysis concept for determining the Return on Investment
(ROI) were highly praised.
The CRM Best Practice Award highlights CRM achievements that
can serve as a benchmark for other companies. Instead of focusing
on technology, these CRM practices put the company, its
organization and its processes firmly in the spotlight.
"Heidelberg doesn't define CRM as a pure software tool, but
rather as a general strategy aimed at ensuring customer loyalty.
For our company, CRM means focusing the entire organization and its
processes on the customer", says Ulrike Hausmann, Senior Vice
President Global Marketing at Heidelberg. "With our CRM policy, we
want to simplify our customer relationships and make them more
profitable for both parties. This is because understanding our
customers provides the company with tremendous potential",
continued Ulrike Hausmann at November's CRM Expo prize ceremony
held in Cologne.
CRM Expo / International Marketing Partners (IMP) GmbH
IMP International Marketing Partners GmbH, headquartered in
Fürth, specializes in particular in the development and
organization of new trade show concepts in Germany. The key is to
spot new trends and developments and design trade shows and
congresses based on these. The trade show marketing company's
success is primarily due to the fact that, in addition to
performing the conceptual work, they also organize the trade
show, set it up and look after the exhibitors both
before, during and after the event. IMP was founded in 1994.
acquisa is the leading magazine for sales and marketing
managers, offering news, trends and in-depth expertise that
provides up-to-the-minute information for customer and sales
managers. CRM, multi-channel management, telemarketing, mailshots,
trade shows, advertising, Internet marketing and classical field
sales activities are all key parts of any successful company's
comprehensive approach to marketing.
Nexolab GmbH, founded in November 2000 by BMW and Softlab,
specializes in consulting and services for industrial companies.
The consulting house provides a full complement of services - from
strategy and process consulting to system development and the
creation of business concepts. Nexolab focuses on the automotive
supplier and logistics service provider markets. Other target
markets include electrical engineering, mechanical engineering,
plant construction and transport logistics. Nexolab's aim is to
provide industrial companies with comprehensive solutions that
quickly deliver results. Further information is available from:
From left to right: Dr. Hans Jung, Vice President CRM of
Nexolab GmbH, Ulrike Hausmann, Senior Vice President Global
Marketing at Heidelberg and Troels Jensen, Project Manager CRM at
Heidelberg receive the CRM Award at CRM Expo in Cologne.
For further information:
Heidelberger Druckmaschinen AG
Tel.: +49 (0)6221 92 50 77
Fax: +49 (0)6221 92 50 67