Leaders in Design Innovation - Heidelberg Wins iF Product Design Awards
01/23/2001
The new product design from Heidelberger Druckmaschinen AG
(Heidelberg) is impressive: a total of five Heidelberg
products won the iF Product Design Award 2001 in mid January.
The iF seal for outstanding design quality is one of the most important awards for national and international companies and designers. The Speedmaster CD 74 press received a special prize as one of the ten best entries out of a total of 1,320. The Speedmaster CD 74 belongs to a new generation of presses with high standards of automation and print quality. Other Heidelberg products nominated included the Nexscan (scanner), Primesetter (filmsetter), Ecocool (dryer) and Mainstream (newspaper press).
The Industry Forum Design Hanover (iF) runs an international competition each year. The best products with the highest level of design quality are chosen according to design criteria by an independent international panel of judges in two rounds of selection. This year, 700 participants from 30 countries entered the competition with 1,320 products.
"A world leading company such as Heidelberg has to set particularly high standards for its product design," states Dr. Klaus Spiegel, Technology Director at Heidelberger Druckmaschinen AG.
Heidelberg developed a new "product design language" for drupa 2000, which encapsulates a wide range of elements in a matrix - product architecture, stylistic and operating elements, color, product finish and image. There are two main objectives behind Heidelberg's new product design - success in the marketplace and the preservation of continuity in spite of modernization, thereby enhancing the Heidelberg image. The design elements which have been developed deliver a high standard of aesthetics and functionality, enhance product recognition and represent Heidelberg's brand values - proximity to the customer, confidence and strength.
Image:
The Speedmaster CD 74 came among the top ten out of 1,320 entries.
For further information:
Barbara Kattge
Heidelberger Druckmaschinen AG
Corporate Communications
Tel.: +49 (0)6221 92 50 47
Fax: +49 (0)6221 92 50 54
E-mail: barbara.kattge@heidelberg.com
The iF seal for outstanding design quality is one of the most important awards for national and international companies and designers. The Speedmaster CD 74 press received a special prize as one of the ten best entries out of a total of 1,320. The Speedmaster CD 74 belongs to a new generation of presses with high standards of automation and print quality. Other Heidelberg products nominated included the Nexscan (scanner), Primesetter (filmsetter), Ecocool (dryer) and Mainstream (newspaper press).
The Industry Forum Design Hanover (iF) runs an international competition each year. The best products with the highest level of design quality are chosen according to design criteria by an independent international panel of judges in two rounds of selection. This year, 700 participants from 30 countries entered the competition with 1,320 products.
"A world leading company such as Heidelberg has to set particularly high standards for its product design," states Dr. Klaus Spiegel, Technology Director at Heidelberger Druckmaschinen AG.
Heidelberg developed a new "product design language" for drupa 2000, which encapsulates a wide range of elements in a matrix - product architecture, stylistic and operating elements, color, product finish and image. There are two main objectives behind Heidelberg's new product design - success in the marketplace and the preservation of continuity in spite of modernization, thereby enhancing the Heidelberg image. The design elements which have been developed deliver a high standard of aesthetics and functionality, enhance product recognition and represent Heidelberg's brand values - proximity to the customer, confidence and strength.
Image:
The Speedmaster CD 74 came among the top ten out of 1,320 entries.
For further information:
Barbara Kattge
Heidelberger Druckmaschinen AG
Corporate Communications
Tel.: +49 (0)6221 92 50 47
Fax: +49 (0)6221 92 50 54
E-mail: barbara.kattge@heidelberg.com
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