Heidelberger Druckmaschinen - a Technology-Driven Company and Partner to the Print Media Industry |
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Combining precision mechanical engineering and integrated software development - a backgrounder for journalists
We encounter printed materials wherever we look every day, whether it be newspapers, soap packaging, fruit juice labels or automobile magazines. Without modern printing technology, none of this would be possible. Printing paper in large quantities, quickly, at high quality and in color at an affordable price and converting this printed material into the desired format requires sophisticated technologies and companies which offer state-of-the-art production solutions.
With a market share of more than 40 percent in the sheetfed offset press sector, Heidelberger Druckmaschinen AG (Heidelberg) is the world's leading solution provider for printshops which focus on offset printing technology. This means that almost all of us are likely to come into contact with products produced on Heidelberg machines on a daily basis.
Press manufacture is a specialist discipline which has its primary roots in Germany. It involves a perfect combination of precision mechanical engineering, mechatronics and integrated software development which requires many years of experience and must satisfy the highest quality requirements.
This document (You find the download in the right column) tells you more about Heidelberger Druckmaschinen, its business model, particular strengths and areas of expertise, strategic orientation, customers, markets, product portfolio and, last but not least, the technological contribution it has made to offset printing over more than 100 years.
What is color, how do you print color using the offset process? The technical principles involved are explained in terms that can be generally understood. This document also gives a brief explanation of how a print product is created. Key specialist printing terms are explained at the end of the document.
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