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Global Economic Downturn in Second Half of the Year
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Printing Industry Hit with Full Force
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Suppliers Struggling Worldwide with Weak Demand
The financial year clearly demonstrated the extent to which,
for commercial printing, the printing press business depends on
current and expected economic conditions. As it became evident that
the global economy would fall into a deep-seated crisis, firms very
quickly and extensively reduced their advertising budgets and
severely reduced their orders with our customers for printed
advertising material. In particular the overall uncertainty about
when the crisis will reach its low point has resulted in a nearly
complete freeze in investments in some markets. Moreover, the
financing environment for our customers has considerably worsened
as a consequence of the financial market crisis, primarily in
emerging markets.
Global economic growth is a crucial factor in our business
development, with overseas business accounting for approximately 85
percent of annual sales in the past. In the packaging printing
sector, which is more robust with regard to cyclical fluctuations
as well as in the virtually non-cyclical consumables area, our
market share is still considerably lower than in the equipment
sector for commercial print shops.
In such economically difficult times, we therefore only see a
dim light at the end of the tunnel. Although the exchange rate
structures of the euro against the Japanese yen and the US dollar
shifted again slightly in favor of European suppliers, we were
hardly able to benefit from this development because of print
shops' extraordinarily low levels of investments. The presentations
of our solutions at trade shows generated considerable interest. We
can help our customers even during this crisis with our
comprehensive services. We expanded our market shares in the
consumables area during the financial year.