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Greatest Risk: Print Media Industry's Upswing Could Be
Delayed - and Sales Targets Missed
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Both Risks and Opportunities Greater in the Chinese
Market
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Exchange Rate Volatility and Changes in Exchange Rate
Parities Could Burden Growth and Competitive Conditions
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Opportunity: Investment Backlog Could Be Worked through More
Quickly than Expected
No risks that could threaten the existence of the Heidelberg
Group are evident, either at the present time or in the foreseeable
future. This applies to both the results of our already implemented
economic activity as well as to operations that we plan or have
already introduced.
In order to determine our overall risk, we focus on
individual risks that belong together substantively. In doing to,
we do not offset potential opportunities against risks. The graphic
on the right shows the altogether gratifying development
across-the-board of risk groups compared with the previous year.
The overall risk situation of the Heidelberg Group again changed
for the better after improving considerably already during the
previous year. Nevertheless, various developments could endanger
the further growth of the world economy. An unfavorable development
of the overall economy represents the greatest risk for us, which
we cannot cover in our planning process. At the present time, the
economic situation of print shops is again favorable, not only in
the newly industrializing countries,but in many industrialized
countries as well. Moreover, we have considerably and sustainably
reduced the Group's operating break-even point, and we continue to
scale back the Group's dependence on cyclical fluctuations. A
failure of the expected further recovery in the print media
industry to occur, especially in the industrialized countries,
would substantially weaken demand in the printing press segment. A
higher share of sales of standard printing presses would cause the
expected profit margins to shrink. In the case of a longer economic
downswing, moreover, renewed excess capacities would result in
greater price competition among printing press manufacturers should
a reduction in these excess capacities in the short term not be
feasible. In addition, sales of the Heidelberg Services Division
could stagnate. As in the past, our relatively non-cyclical
divisions could only partially compensate for an economic downswing
in the industrialized countries.