After a four-year break, the print media industry’s most important trade show will be held again in May 2012. From our point of view, drupa in Duesseldorf will demonstrate that a combination of digital with offset printing offers greater flexibility for both print shops and the purchasers of printed matter. We expect another focus of this trade show to be on business models that provide an even more efficient link between electronic media and print media – which will perceptibly enhance the effectiveness of marketing measures. drupa will provide its visitors with a general orientation on how successful business models can be implemented with print products in changing markets. Environmental issues will play a major role in discussions. The issue of set-up times will continue to be important, especially against the background of shrinking print runs.
Trade show visitors can rest assured that Heidelberg will present appropriate solutions for the entire range of the above-mentioned issues at drupa!
one world – one drupa
May 3–16, 2012