Heidelberg USA Launches ‘Green Printing’ Web Portal For Straight Talk About the Greening of the Printing Industry
04/09/2009
Kennesaw, Ga. - Print media market leader Heidelberg USA has
launched a new web portal
www.us.heidelberg.com/eco
dedicated to exploring sustainable solutions for the printing
industry. Given its longstanding commitment to environmentally and
socially responsible manufacturing, Heidelberg is uniquely
positioned to provide this comprehensive resource for printers and
print buyers who want to learn more about sustainable printing and
the positive impact it can have on their businesses - minus the
greenwashing and marketing hype.
"Our goal in launching these pages is to establish a
fact-based, green resource for the printing industry to help
printers and buyers sort through the competing claims and discover
the best path to sustainability for their businesses," said Joerg
Daehnhardt, director of product management for Heidelberg USA.
"Sustainability is an ongoing issue for every printer that must be
addressed on several fronts, from startup waste to energy usage to
VOC emissions and more. For years, Heidelberg has taken a
leadership role in helping to identify and resolve these issues for
its customers, many of whom are actively pursuing environmental
solutions that can help them compete more effectively. With the
launch of our "Green Printing" pages, we are extending that
leadership by providing key facts and resources that show as well a
positive and fast return on green technology."
HEI on Green
Heidelberg's content-rich "Green Printing" pages address
sustainable printing from three distinct perspectives. "Green
Manufacturing" details Heidelberg's environmental policy and green
manufacturing processes, and provides a list of environmental
milestones achieved by Heidelberg over the past 20 years. Here
users can view and download Heidelberg's Sustainability Reports
from 2003/4 on, all of which detail Heidelberg's long-term
commitment to environmentally responsible manufacturing. While
browsing the "Green Printshop," visitors will learn which
Heidelberg products can shrink their environmental footprint by
reducing paper waste, energy consumption, VOC emissions and ink
residues. A third section, "Green Resources", compiles third-party
tools and information on green printing and sustainability. It
includes links to industry associations, environmental councils -
such as the Sustainable Green Printing Partnership or special
programs from the EPA - carbon calculators, chain-of-custody
certifications like SFI and FSC, government resources and
information on green design. A special subsection on "Making Green
Claims" offers guidelines for distinguishing legitimate green
marketing claims from spurious competing claims.
Start raising your green IQ by visiting
www.us.heidelberg.com/eco.
Media contact:
Jean-Marie Hershey
540-297-3556
jmh@writehandcom.com
Heidelberger Druckmaschinen
A technology provider and partner in the print media industry
Heidelberger Druckmaschinen AG (Heidelberg) is with its
sheetfed offset printing machines one of the leading solution
providers for the print media industry. All over the world, the
name Heidelberg is synonymous with state-of-the art technology, top
quality, and closeness to the customer. The core business of this
technology group covers the whole value-added and process chain for
the 35 x 50 cm (13.78 x 19.69 in) to 121 x 162 cm (47.64 x 63.78
in) format classes in the sheetfed offset sector.
Heidelberg develops and produces precision printing presses,
platesetters, postpress equipment, and software for integrating all
the printshop processes. Environmental protection has an enduring
importance in this regard. Solutions for the development,
production, and utilization of presses help to conserve resources,
reduce emissions, and cut wastage. The Heidelberg portfolio also
provides general and consulting services ranging from spare parts
and consumables to the sale of remarketed equipment, and training
at the Print Media Academy.
Based in Heidelberg, Germany, with development and production
sites in seven countries and around 250 sales offices across the
globe, the company supports around 200,000 customers worldwide. All
Heidelberg presses destined for the world market are manufactured
at the Wiesloch-Walldorf site in line with strict quality
standards. Standardized presses in all standard format classes and
folding machines for the Chinese market are produced by Heidelberg
in Qingpu near Shanghai.
Heidelberg presses worldwide produce high-quality print
products such as business cards, brochures, posters, and folding
cartons.
In financial year 2008/2009, Heidelberg recorded sales of EUR
2.999 billion. As at March 31, 2009, the Heidelberg Group had a
workforce of 18,926 worldwide, including 707 trainees.
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