Five Steps to a Green Print Shop
Climate-neutral printing benefits the environment and enhances a
company's image. However, a far more effective policy than
offsetting CO2 emissions is avoiding them in the first place. After
all, conserving resources not only benefits the environment - it
also boosts a company's profitability.
Green printing is only possible following careful scrutiny of
the processes employed in the company. Where can material and
energy be saved and how can emissions of substances that are
harmful to the environment be cut? "Unlike climate-neutral
printing, green printing is not a zero sum game with emissions
being offset by corresponding payments. Instead, it offers the
opportunity to streamline processes and initiate ongoing
improvements," explains Eike Frühbrodt, Head of Product
Management Peripheral Systems at Heidelberger Druckmaschinen AG.
In order to achieve the maximum benefit with the minimum outlay,
Heidelberg recommends a five-step process.
1. Appoint an environmental officer.
It is essential for responsibilities to be clear. An
environmental officer should therefore be appointed to spearhead
the company's green activities and act as a contact for
employees and print shop management alike.
2. Analyze the current situation.
How much energy and material is used, what levels of solid
waste, waste water and emissions are generated, and where are they
used/generated? What happens to the waste? How can the consumption
of resources be cut? Why are machines switched on the entire time,
even though they are only used for a few hours each day?
3. Prepare an evaluation.
What are the critical environmental and cost aspects? Which
measures produce results particularly quickly?
4. Establish targets and priorities
- preferably in the form of a plan organized in stages over
several years with milestones for each year (e.g. cutting the
alcohol content from 12 to 6 percent and reducing the amount of
non-recyclable waste by 10 percent in 2009).
5. Monitor targets.
It is important to formulate clear targets so that progress
can be monitored. Environmental protection is not a one-off task
but an ongoing commitment.
How does green printing work in practice?
According to Heidelberg, consumables and power guzzlers offer
the greatest potential in terms of concrete implementation.
Paper is the most environmentally relevant aspect of
printing. This makes it all the more important to use recycled
paper or paper from sustainable forestry (FSC/PEFC-certified ).
Waste paper can be used as startup sheets and waste levels can be
cut significantly with the help of technologies from Heidelberg
such as ink presetting (e.g. Prinect Pressroom Manager) or inline
color measurement (Prinect Inpress Control).
An increasing number of inks and coatings made from renewable
materials are available. Bio-inks - based on materials such as flax
or soy - boast excellent processing properties, but some need
longer to dry. Steady progress is being made with the development
of bio-coatings, but to date there is no reliable information
available on abrasion- resistance and yellowing.
The higher the flash point of an
offset cleaner, the lower the solvent emissions (VOCs) and
thus the impact on the environment. Heidelberg recommends a flash
point of over 55°C so that hardly any solvent evaporates, even
with an open canister. All Heidelberg equipment also offers the
alternative of operating with high-boiling substances or bio-washup
solutions made from renewable vegetable oil esters.
Alcohol-free printing lowers VOC emissions, too, but it
places greater demands on press operators and the quality of
consumables, while also making it more difficult to maintain the
press and keep it clean. If print shops are not prepared to
eliminate alcohol altogether, Heidelberg recommends using 3 percent
alcohol to achieve an optimum balance between emissions and paper
waste.
Up to 50 percent less dust is generated if
powder with a uniform grain size is used because grains of
the same size maintain better contact with the sheet.
Air conditioning and
generating compressed air are two key power guzzlers. It is
therefore worth considering options such as lowering the level of
compressed air in the print shop's central compressors or,
instead of one large compressor in continuous operation, using two
smaller compressors and only switching one of them on as and when
required or equipping it with a frequency control mechanism.
"The best thing is to contact an energy consultant,"
advises environmental expert Frühbrodt. "He will analyze
the energy consumption and make concrete suggestions for
improvements," Frühbrodt continues. These may include
using energy-saving lamps, switching from CRT to LCD monitors, or
cutting energy consumption by using waste heat from presses or
ensuring effective insulation.
Environmental protection pays off
Given that state support is available in many countries to
cover the costs of obtaining advice from environmental consultants
and implementing environmental measures, the payback period for
most environmental projects is just two years. What's more,
companies can then advertise their new green credentials.
"Print shops should publicize their environmental protection
activities by means of brochures, labels or events and use print
samples to make customers aware of the environmentally friendly
printing options available. This provides the opportunity to access
new customer groups and stand out on the market," sums up
Frühbrodt.
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