Why Red Isn’t Always Red
The human eye can
differentiate among several million color nuances. Prepress
specialists and printers are now being confronted with the task of
reproducing some of these millions of nuances as best they can.
Impossible or a question of color management?
Additive color mix: in the additive color mix light of different colors is overlayed.
Subtractive color mix: in the subtractive color parts of the white light are removed. Removal of all the color parts results in black.
Why is a red book not always red?
Colors aren't characteristics of an object like the specific
weight or its shape. Color originates in our brain. The object has
the characteristic of absorbing or reflecting light with certain
wavelengths. If light rays hit the red book, parts of the white
light are absorbed and the rest is reflected. The wavelength of
these colors determines which color tone we see. Of course, the
wavelength of the illuminating light plays an essential role as
well. The red book thus looks different under the office lamp than
under a blue sky.
Why do we perceive color differently? When the customer and
printer look at a print product, they sometimes perceive different
nuances in color. This is because the color we see depends on the
stimulus level of our eye's receptors; specifically on the three
types of cones in the retina which each react to different
wavelength ranges in light: to red, green, and blue light.
According to the individual color perception, some people perceive
bordeaux red, for example, as violet.
The figure shows the position of the a*- and b*- axes of the CIELAB color space in the x-y color table.
Details
How can you measure colors?
Since colors aren't a physical characteristic of an object,
but rather, dependent on the individual sight perception, the
"Commission Internationale d'Eclairage" (International
Commission on Illumination) developed a standardized color space,
CIELab. The color space is based on tests with people who perceive
color normally, in order to create a color description system which
reflects the sensitivity of the three color receptors in the human
eye. Accordingly, the CIELab color space is made up of three
coordinates in line with the color cones in the human eye: red,
green, and blue, supplemented with a third dimension, the lightness
axis. With the help of these coordinates, a color's location, and
thus all color nuances which can be created with an additive mix of
spectral colors, can be defined. The prepress or print specialist
then knows where his or her print job is actually located in color
space (actual value), and how far off he or she is from the desired
value.
Why doesn't a densitometer always vouch for the quality of
colors?
A densitometer determines the density from the difference in
lightness between absorbed and reflected light. It thus
differentiates only between light and dark and is only applicable
for determining the density of black. In order for the technique to
function for the standardized process colors cyan, magenta and
yellow as well, densitometers have color filters for the
complementary colors. Red filters for cyan measurements, green
filters for magenta and blue filters for yellow. Since the
densities behave essentially the same as thickness of ink layers,
the printer can use these values to initiate a change in the color.
However, the same density value doesn't mean that the color
impression is the same for the viewer. Because of the diversity of
special colors, there are no defined filters for them. In this
case, you make do by choosing the color filter that is the furthest
away from the test sample - for example, a blue filter for
measuring light green or orange. In so doing, it sometimes happens
that identical density values are given for both these colors.
Why does the spectrophotometer ensure a higher color
quality?
A spectrophotometer separates the reflected light from the
test sample into spectrums. This is then used to calculate the
colorimetric values L*a*b* on the one hand, and the corresponding
density and tonal values on the other. Spectrophotometric color
measurement systems on printing presses also fulfill a further
purpose. Their color calculator uses the difference between the
desired value (for example in the proof or a color sample) and the
actual value on the sheet to determine the necessary changes needed
in the ink zones and forwards this on to the printing press online.
The number of pulls or reprints needed is entirely dependent on the
difference between the desired and actual values. The goal of the
color management processes is to achieve a first pull which is as
close to the desired value as possible. Then only a single standard
step is often needed to reach the OK sheet. For this purpose, a
sample is printed according to standards and spectrally measured.
The determined values are used in creating an ICC color profile.
This profile ensures that when retouching on screen, the color is
correct and the proof shows the printing result reliably.
The whole purpose of color measurement is to know in advance
what will be printed afterwards. This prevents time-consuming
lithography at the printing press, lowers costs, reduces waste, and
the red book is just as red as the customer wants.