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AMR Hewitts Print Packaging First with Dymatrix 113 Pro in Australia

05/16/2012


  • Flexible, high-speed machine available in a host of differently equipped versions / Unique in its format classes
  • Less time and paper waste add up to considerable cost savings
  • Faster makeready and precise die cutter setting
  • Top-quality die cutting and absolutely precise register
AMR Hewitts Print Packaging (AMR Hewitts) is the first company in the ANZ region to purchase the state-of-the-art Dymatrix 113 Pro die-cutting machine from Heidelberger Druckmaschinen AG (Heidelberg).

A leading packaging printer, AMR Hewitts, based in Tullamarine, Victoria, has positioned itself at the quality end of the market, manufacturing a range of packaging products for a diverse customer base spanning pharmaceutical, complementary health and cosmetics through to boutique foods and automotive retail lines.

"We have long held the philosophy that packaging should reflect a brand's positioning," says Lou Mimmo, AMR Hewitts Managing Director. "When we decided to put all our efforts into packaging, we went to market with a quality proposition that centered on producing packaging that would assure consistency in branding from advertising to the point of sale. At the time our existing packaging contracts were in ladies hosiery and this approach proved to be very successful. Within 18 months we had moved from the smallest operator in the category to the largest".

A flexible, high-speed die cutter with diverse options for a broad range of applications
According to Lou Mimmo, the company needs to work with state-of-the-art equipment. For this reason, AMR Hewitts has chosen the Dymatrix 113 Pro- to continue to demonstrate market leadership and meet the company's own very strict KPIs (key performance indicator) for quality and productivity. The AMR Hewitts internal KPI for full on-time delivery sits at 99.5%. The company also has very strict internal quality controls. To meet our KPIs the team is given all the right tools. When AMR Hewitts started to see defects coming through in the cutting area, it was clear that they needed to bring the die-cutting equipment up to speed.

Lou Mimmo saw the Dymatrix in operation in Germany, in both showroom demonstrations and at customer sites. Its performance on the job was very impressive, and he could immediately see the productivity and quality benefits of the machine. A favourable exchange rate and an increased workload led AMR Hewitts to place an order for the Dymatrix 113 Pro earlier this year. The company expects installation by July. On the occasion of drupa 2012 in Düsseldorf, Lou Mimmo again could experience his new flagship live. "With the Dymatrix 113 Pro there are a lot of technical advantages, but a few things were standouts for me, such as being able to electronically adjust the cutting plate, which is usually a manual task. From an engineering perspective the gearbox on the Dymatrix is thermically separated to the cutting mechanism. This means there is no need to warm up the machine enabling us to achieve consistent cutting pressure even from a cold start - on our old machine we'd have to wait a couple of hours for it to get going. The new machine will definitely enable us to target new work. We've never had a machine that blanks so output will be greater and it will remove a manual handling process as well. The Dymatrix runs a lot faster than our current machines and the fully automatic logistics system for stack changes on and off the machine allow the machine to run non-stop from the start of the run, even on very long runs. Plus its high level of automation will enable us to reduce make ready times considerably giving us greater capacity".

About AMR Hewitts Print Packaging
AMR Hewitts was established in 1985 after packaging manufacturer AMR (Australian Modern Reproduction) acquired Hewitts Printers, a commercial print company. By 1990 the new company had dispensed with commercial print work to focus solely on manufacturing high quality packaging products. Today the 100 percent family-owned company is recognized for its quality and for working at the leading edge across a number of market segments. The company offers packaging solutions from design though to distribution.

The pressroom works with two Speedmaster CD 102 presses from Heidelberg and one Speedmaster CD 74. AMR Hewitts is also equipped with Heidelberg prepress machines and the Prinect workflow.

Figure 1: (from left to right) Alastair Hadley, General Manager Sales, Marketing and Product Management for HAN, Peter Mimmo, Operations Director AMR Hewitts, Heidelberg CEO Bernard Schreier and Lou Mimmo, Managing Director AMR Hewitts at drupa 2012 in front of the Dymatrix 113 Pro to be delivered in July 2012.

For further information about the company and image material, please visit the Press Lounge of Heidelberger Druckmaschinen AG at www.heidelberg.com.


Heidelberg at drupa 2012
Today's print media service providers are faced with a dynamic and challenging market. Companies that want to achieve success in an environment of this kind need to optimize their business models by seizing on market trends in the industry and using them to their advantage.

During drupa 2012, from May 3 to 16, Heidelberg will be showcasing in Hall 1 an extended portfolio of products and solutions that have been developed specifically for the latest market requirements. The trade show presentation, held under the banner "Discover HEI", will center on lean production (HEI Productivity), green printing (HEI Eco), web-to-print (HEI Integration), short-run-printing (HEI Flexibility), differentiation through coatings and special effects (HEI Emotions), the future of packaging printing (HEI End), and gaining an edge through the latest know-how (HEI School). The company is exhibiting solutions that enable print shops and postpress businesses to meet the latest market requirements in full.

www.drupa.heidelberg.com

For further information, please contact:
Heidelberger Druckmaschinen AG
Corporate Public Relations
Silke Wolf
Phone: +49 (0)6221 92-5061
Fax: +49 (0)6221 92-5069
E-Mail: silke.wolf@heidelberg.com


Heidelberg Australia
Marketing Services
Melanie Dooley
Phone: +61 (3) 9263-3390
E-mail: melanie.dooley@heidelberg.com

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