Sales reach the century mark in 2001, meeting goal; print
volumes exceed expectations
Seven months after it began taking orders for the NexPress
2100 digital production color press, Heidelberg is demonstrating
how the press is meeting the evolving needs of print customers and
driving new channels of growth for the print media industry.
At the IPEX 2002 trade show, Heidelberg is reporting that it
has sold over 150 presses since the launch of the NexPress 2100 in
September, which is on track with its plan to have sales in the
hundreds by end of this year. With availability in 11 countries,
the presence of the NexPress 2100 continues to expand into
additional global markets, including Mexico, Norway, Spain and
Heidelberg also announced:
- Average monthly print volumes are exceeding company
expectations by nearly 20 percent, currently totaling more than
12 million impressions and growing at an almost exponential
- More than 80 percent of customers are regularly producing
jobs with run lengths greater than 1,000. Run lengths range from
as small as one, to as large as tens of thousands, particularly
with variable data applications.
- NexPress 2100 customers are making money with the machine.
Most report that they are surprised by how quickly the machine
begins producing jobs they can sell to customers, with
outstanding image quality and less than five percent waste,
including paper waste.
- Customers are enthusiastic about the NexPress user
serviceability concept, including operator replaceable components
and onboard NexPert support. More than 70 percent of all service
and maintenance requirements are being handled on-site by the
operators, eliminating the need for service calls and thereby
"NexPress 2100 sales fulfilled our expectations in 2001, and
we are well on our way toward achieving our 20 percent digital
color market share goal by the end of 2003," said Wolfgang
Pfizenmaier, president of Heidelberg's Digital Solution Center.
"More importantly, print providers are already profiting from the
productivity of the digital color press and from the broad range of
exciting new applications they can provide their customers - from
short runs and quick turnaround, to full variable-data printing."
Pfizenmaier noted that NexPress 2100 customers also are
benefiting from the machine's best-in-class uptime, image quality,
reliability and consistency. Satisfied global customers range from
VLM, a marketing services company in Dublin, Ireland, to Sir Speedy
Inc., a worldwide franchiser of printing, copying and document
management centers headquartered in Mission Viejo, Calif., U.S.
Visitors to IPEX are seeing the performance of the NexPress
2100 firsthand in the Heidelberg booth, where the company is
continuously producing a full range of ready-to-finish sets in a
variety of applications, including on-demand, full variable-data
NexPress Solutions LLC, Heidelberg's joint venture with
Eastman Kodak Company, also is announcing its NexTremeTM
variable-data software at the IPEX show. The variable-data printing
solution enables new higher-value customized printing services for
NexPress 2100 users (see separate release).
With over 150 presses sold now the start of the NexPress
2100 has to be marked as very successful.
For further information:
Heidelberger Druckmaschinen AG
Tel.: +49 (0)6221 92 50 77
Fax: +49 (0)6221 92 50 46
Heidelberg Digital Solution Center
Tel.: +1 (0)585 512 80 54