Digital Print Solution Center
03/13/2002
The Digital Print Solution Center of Heidelberger Druckmaschinen
AG (Heidelberg) brings together the company's digital print
offerings.
The company entered this market sector in fiscal 1999/2000. In April 1999, it took over the Office Imaging / Black/White Digital Printing Division of Eastman Kodak Company. Heidelberg and Eastman Kodak Company formed a joint venture known as Nexpress for developing digital color presses. One of Heidelberg's strategic goals is to become one of the leading companies for professional digital print solutions in the next five years.
The Digital Print Solution Center has production sites in the USA (Rochester, New York), Mexico (Tijuana), the U.K. (Kirkby) and Germany (Mühlhausen). Sales in this sector reached 763 million Euro in the fiscal year just concluded.
Digital printing
Unlike conventional printing processes, digital printing does not require extensive preparation time. Digital data can be used to produce direct, high-quality printing. Digital printing is ideal for short runs requiring the fastest possible turnaround. This makes it an ideal addition to offset and offers the customer new, highly promising areas of operation. It enables production of personalized and customized print products which can be adapted to meet the exact needs of each individual addressee. The process is also ideal for on-demand printing. Moreover, the NexPress 2100 for digital four-color printing offers special one-to-one marketing opportunities.
Digital black/white printing - opening up new market segments
The Heidelberg Digimaster 9110 offers the best print quality in its class, superior paper transport, an open system architecture and an end-to-end workflow. It has therefore quickly become a top of the line product in its market segment. With more than 2,000 black/white digital presses already shipped, Heidelberg has now achieved a market share of 17 percent in this sector. The company's goal is to increase this share to 30 percent in the next five years.
The Digimaster covers four different customer segments: The graphic arts industry, in-plant printshops, quick-print copyshops and - since the DataXceed output management software was introduced - computer centers in the telecommunications, insurance and financial services industries etc. To be able to penetrate each of these segments effectively, Heidelberg has developed a multi-channel sales strategy. Heidelberg supplies the digital print solution through its own sales organization and also works with various sales partners such as IBM, Canon and Danka, each of which has their own specific knowledge of the market. Heidelberg manufactures digital finishing components for its digital print solutions in Mühlhausen near Stuttgart including, for example, an inserter and the new Inline Hole Puncher 9110 for the Digimaster 9110.
Digital color printing
The new NexPress 2100 digital color press is winning over the market for high-quality, personalized and customized print products with up to 100 percent variable data. The standard of print quality is almost as high as offset. Very short runs can also be processed profitably. Among the competitive advantages of the press are lower service costs, made possible by remote service and improved press availability. Operating staff can, in the majority of cases, carry out maintenance on the NexPress themselves using the ORC concept. The press can produce 2,100 fully personalized pages per hour in A3+ format (350 x 470 millimeters) on a variety of different papers. Heidelberg is the sole selling agent for the NexPress.
For further information:
Europe:
Heidelberger Druckmaschinen AG
Matthias Hartung
Tel.: +49 (0)6221 92 50 77
Fax: +49 (0)6221 92 50 67
E-mail: matthias.hartung@heidelberg.com
The company entered this market sector in fiscal 1999/2000. In April 1999, it took over the Office Imaging / Black/White Digital Printing Division of Eastman Kodak Company. Heidelberg and Eastman Kodak Company formed a joint venture known as Nexpress for developing digital color presses. One of Heidelberg's strategic goals is to become one of the leading companies for professional digital print solutions in the next five years.
The Digital Print Solution Center has production sites in the USA (Rochester, New York), Mexico (Tijuana), the U.K. (Kirkby) and Germany (Mühlhausen). Sales in this sector reached 763 million Euro in the fiscal year just concluded.
Digital printing
Unlike conventional printing processes, digital printing does not require extensive preparation time. Digital data can be used to produce direct, high-quality printing. Digital printing is ideal for short runs requiring the fastest possible turnaround. This makes it an ideal addition to offset and offers the customer new, highly promising areas of operation. It enables production of personalized and customized print products which can be adapted to meet the exact needs of each individual addressee. The process is also ideal for on-demand printing. Moreover, the NexPress 2100 for digital four-color printing offers special one-to-one marketing opportunities.
Digital black/white printing - opening up new market segments
The Heidelberg Digimaster 9110 offers the best print quality in its class, superior paper transport, an open system architecture and an end-to-end workflow. It has therefore quickly become a top of the line product in its market segment. With more than 2,000 black/white digital presses already shipped, Heidelberg has now achieved a market share of 17 percent in this sector. The company's goal is to increase this share to 30 percent in the next five years.
The Digimaster covers four different customer segments: The graphic arts industry, in-plant printshops, quick-print copyshops and - since the DataXceed output management software was introduced - computer centers in the telecommunications, insurance and financial services industries etc. To be able to penetrate each of these segments effectively, Heidelberg has developed a multi-channel sales strategy. Heidelberg supplies the digital print solution through its own sales organization and also works with various sales partners such as IBM, Canon and Danka, each of which has their own specific knowledge of the market. Heidelberg manufactures digital finishing components for its digital print solutions in Mühlhausen near Stuttgart including, for example, an inserter and the new Inline Hole Puncher 9110 for the Digimaster 9110.
Digital color printing
The new NexPress 2100 digital color press is winning over the market for high-quality, personalized and customized print products with up to 100 percent variable data. The standard of print quality is almost as high as offset. Very short runs can also be processed profitably. Among the competitive advantages of the press are lower service costs, made possible by remote service and improved press availability. Operating staff can, in the majority of cases, carry out maintenance on the NexPress themselves using the ORC concept. The press can produce 2,100 fully personalized pages per hour in A3+ format (350 x 470 millimeters) on a variety of different papers. Heidelberg is the sole selling agent for the NexPress.
For further information:
Europe:
Heidelberger Druckmaschinen AG
Matthias Hartung
Tel.: +49 (0)6221 92 50 77
Fax: +49 (0)6221 92 50 67
E-mail: matthias.hartung@heidelberg.com
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