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Heidelberg Shows Connectivity of Prinect Print Shop Workflow to Internet Storefront System at drupa 2008

05/28/2008


Following the request of customers who are using highly specialized systems for their Internet Presence, Heidelberger Druckmaschinen AG (Heidelberg) developed concept studies for this connectivity in cooperation with two vendors of leading Storefront systems. Based on the industry standards JDF and PDF, the systems "print4media" from the German company diron and "Pageflex" from the US company Bitstream have been linked to Heidelberg's print shop workflow Prinect.
 
Both, print4media and Pageflex, support a large range of functionality in their Internet based systems to set up a complete storefront presence for customers. This includes, for example, powerful Web2Print editors for the online creation of documents of all kinds through a Web Browser and the support of marketing campaigns.
 
Orders that are placed by Print buyers online in the storefront systems are sent to the Prinect JDF connector along with the PDF document that has been created for the job. Prinect automatically creates a production job and starts the processing of the PDF to prepare the print production.
 
Furthermore, Prinect is able to send back status information to the storefront systems as JMF messages to enable the update status information for the online customers.
 
"Many customers have implemented Internet storefronts to extend their Services to Print Buyers. With the openness of the systems of diron and Bitstream and of Heidelberg's Prinect production system we show how these customers can connected for more automated, faster and more secure Production Workflows to produce jobs that are created over the Internet. This connectivity proves the power of JDF as an open standard to support the cooperation between systems to the benefit of our customers", says Peter Leu, Head of Product Management Prinect Prepress Workflow.
 
"We continue to seek out partnerships that enable Pageflex to be integrated to a wide range of systems and look for ways to advance our growing position in Europe. This partnership with Heidelberg helps us accomplish both goals," states Anna Chagnon, President and CEO of Bitstream Inc. "We are excited to be able to work with Heidelberg at Drupa to show the powerful role Pageflex Storefront can play in a hybrid workflow in which Web-to-print supports automated production of versioned offset runs, in addition to personalized digital print."
 
About Pageflex Storefront
Pageflex Storefront is a turn-key software product that enables print service providers and corporations to define, auto-generate, and manage attractive Web-to-print document customization and ecommerce sites.
 
About Bitstream
Bitstream Inc. (NASDAQ: BITS) is a software development company focused on bringing unique software products to a wide variety of markets. The company's core software products include award-winning fonts and font rendering software, mobile browsing and messaging software and variable data publishing and web-to-print software for personalized marketing. For more information about Bitstream, please visit www.bitstream.com.
 
About diron
diron is one of the world's leading innovators of Web2Print software. Since 1991, diron has been developing software solutions to automate publishing workflows and, in 1998, diron introduced the first web-based publishing system.
 
Today, the company's core competency is Web2Print solutions. diron's base product, print4media, offers a versatile set of extension modules to cover various business models for print providers who open a Web2Print front store as well as for enterprises that automate their marketing processes with online portals for their sales channels. print4media handles many kinds of print products including advertising, stationery products, and direct marketing. From business cards to complex marketing campaigns - everything is possible. The mature eCommerce functionality of print4media embeds all technology aspects in an easy-to-use web application for business-to-business and business-to-customer applications. With a current total of 250 Web2Print shops, diron is continuing to expand its leading position in Germany and increase its global sales organization by partnering with distributors.
 
For more information about diron, visit www.diron.de.
 
For more information about print4media, visit www.print4media.de.
 
For further information, please contact:
Heidelberger Druckmaschinen AG
Corporate Communications
Matthias Hartung
Tel.: +49 (0)6221 92 50 77
Fax: +49 (0)6221 92 50 69
E-mail: matthias.hartung@heidelberg.com

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