World's largest international calendar show in Stuttgart
awards coveted seal of quality
At the 57th International Calendar Show in Stuttgart, the
2007 calendar from Heidelberger Druckmaschinen AG (Heidelberg)
received a silver award. The calendar's motto is: "The
world of finishings - experience creativity and
individuality." At the opening of the calendar show,
Baden-Württemberg's Minister of Economic Affairs Ernst
Pfister and the chairman of the Graphischer Klub Stuttgart e.V.,
Peter Schwend, presented the certificate to the Heidelberg team. A
total of 1,094 calendars were entered, 951 of which were from
Germany. Ten other countries took part in the competition.
The panel of judges from the Graphischer Klub Stuttgart e.V.
is made up of nine experts from the sector. The calendars are
assessed according to four criteria - overall impression,
functionality and originality, marketing concept with design,
photography and typography, and the quality of production,
including typesetting, reproduction, printing, and bookbinding.
Gold was awarded a total of six times, silver 18 times, and bronze
The 2007 calendar from Heidelberg measures 43 x 67
centimeters (16.9 x 26.4 inches). It shows the range and variety of
flowers and leaves and plays with the artistic combination of
metamorphoses, knowing no boundaries. The International Institute
of Plant Sciences in Heidelberg, the photographic designer Richard
Fischer from Rauenberg, and the cct advertising agency in
Heidelberg joined forces with Heidelberg to produce the calendar.
The aim was to find a culturally neutral theme for the wall
calendar so that it could be sent to Heidelberg customers
throughout the world. Secondly, it was shown how amazing results
can be achieved by using both simple and more elaborate finishing
The individual monthly sheets were provided with a special
effect as well as standard CMYK printing. Sometimes a spot coating
with gloss was used, other times matt. Sometimes Iriodin Silver or
MFX Silver were printed in addition to CMYK to reinforce the
realism of the leaves and flowers. On another occasion, a soft
touch coating was applied or plant sections embossed to reinforce
the plant structure. Silk-matt coating or golden cold foil was also
used to present the plants as naturally as possible.
The calendar was printed in a run of 10,000 in Heidelberg on
a Speedmaster CD 102 and 250 grams per square meter glossy art
paper was used. The printing plates were created on a Suprasetter
CTP system, while the embossing was performed on a Dymatrix 106 die
International Calendar Show
The International Calendar Show is organized by the
Baden-Württemberg Ministry of Economic Affairs, the Verband
Druck und Medien in Baden-Württemberg e.V., the Graphischer
Klub Stuttgart e.V., and Kodak GmbH Stuttgart. As well as prizes
for promotional and publishing calendars, the second part of the
awards ceremony saw the presentation of the International Kodak
Photo Calendar Award, celebrating the very best in photography. The
world's biggest calendar presentation is one of the leading
competitions in Europe's print and media sector. The calendars
are on show from January 19 to February 11, 2007 at the Haus der
Wirtschaft in Stuttgart. This will be followed by exhibitions in
Karlsruhe, Vienna, Durban und Cape Town (South Africa) and Windhoek
Image: Heidelberg Calendar 2007
The 2007 calendar from Heidelberg received a silver award
at the 57th International Calendar Show in Stuttgart.
Image 5: page for May
The page for May from Heidelberg's 2007 calendar:
Spot Iriodin Silver + 4c + spot dispersion matt coating.
Image 8: page for August
The page for August from Heidelberg's 2007 calendar:
4c + spot hybrid special-effect coating + UV gloss coating.
Image 10: page for October
The page for October from Heidelberg's 2007 calendar:
Cold foil Silver + 4c + dispersion gloss coating.
Image 12: page for December
The page for December from Heidelberg's 2007
calendar: MFX Silver + 4c + dispersion gloss coating.
Further information for journalists:
Heidelberger Druckmaschinen AG
Tel.: +49 (0)6221 92 50 66
Fax: +49 (0)6221 92 50 69