An Investment in the Future
New perfect binder, new markets - Häuser KG in Cologne can
claim to be one of the most successful companies in the German
printing industry - one innovation after another and growth that is
well ahead of the curve - and when a company has grown by almost
ten-fold in eleven years, it comes as no surprise that the growth
has been accompanied by regular investments. One recent one has
been a new perfect binder.
Buch- und Offsetdruckerei Häuser KG of Cologne, which
has its own Internet print portal Druckdiscount24.de, is one of the
largest sheet-fed offset printers in North Rhine-Westphalia but
that is not what makes it really unique. What sets it apart is that
it has grown from small printer to large high tech print facility
in the space of just ten years. To quote just a few striking
figures: the number of employees has increased from 20 in 2000 to
170 today. Turnover in 2009 was €14 million and the target
for 2011 is €24 million. Plate production in 2009: 10,000
m2/month; 2011: 20,000 m2/month.
Constant growth
Obviously, such rapid growth has been accompanied by
expansion in its equipment and space requirements. On 1 January
2010 the company moved into new premises in Cologne and invested
some €20 million in buildings, prepress, presses and
postpress technology as part of the project, expanding the
production area from 4,000 m2 to 10,500 m2. As mentioned
previously, growth is ongoing and the latest investment, a
Heidelberg Eurobind Pro perfect binder, has expanded the company's
perfect binding capacity in one go by 2,000% compared with the
previous solution. The joint managing directors, father Günter
Mazur and son Heiko, made this investment in response to increased
customer demand. The Internet-based business arriving via the
company's own portal, Druckdiscount24.de, is now responsible for
around 85% of the sales and this has led to an increase in demand
for high quality perfect binding. Heiko Mazur, "For us the Internet
business is not some anonymous affair. Unlike many others who are
active in this segment, the customers know that with us there are
still people behind the technology. We check every job before
printing and notify the customer when its data contains errors.
This allows it to make corrections and save money. As a result, no
only do we deliver high quality we also have highly satisfied
customers."
Internet Portal
Häuser KG has had the
www.druckdiscount24.de
URL since 2003 and has been operating an online portal under the
same name, and it is this that has contributed so strongly to the
growth. Günter Mazur explains, "Since we launched the
Druckdiscount24.de brand we have been able to expand in the areas
of flyers, brochures and business stationery. Compared with many
other online printers we emphasize personal support for the
customer, comprehensive checking of the data and thorough quality
control." Consequently the company has invested in the very latest
production technologies.
2,000 squaremeters plates/month
Outstanding examples of this investment are the three
Heidelberg XL 105-8-P presses with simultaneous plate changing and
Inpress Control, two Heidelberg Anicolor SM 52-4 presses, one with
a coater, and two Fuji T 9800 HS CtP systems, which, with an output
of 40 plates/hour, are able to steadily and reliably keep up the
presses' demand for up to 20,000 m2 of plates per month.
There is also an extensive array of finishing machinery in
order to handle the necessary work quickly and reliably. The joint
managing directors place a premium on production reliability. In
the case of most machines there are two identical or nearly
identical models so that a substitute machine is always on hand
to provide instant breakdown cover. Examples of this doubling
up for production security include two Polar 137 XT high speed
cutters, two Horizon folders, two Heidelberg Stahl KH 78 KTLs and
three Horizon Stitchliner 5500 and 6000 saddle-stitchers with
folding or gathering units. There is also a Horizon Castor 530 SF
polywrapper and a Steinemann Colibri UV coater.
Fully self-sufficient
However, the latest addition to the finishing arsenal is
the Heidelberg Eurobind Pro perfect binder. Capable of 6,000
cycles/hour, the system was installed in March 2011 and makes the
company fully self-sufficient for perfect binding. Heiko Mazur,
"Online customers, in particular, who place orders via our Internet
portal, expect short production turn-rounds. The aim therefore was
to bring such production times in line with the requirements of our
customers, that is to constantly shorten the throughput time for a
job. Today we sometimes do not know at noon what we will be
printing at 4 in the afternoon and in most cases, especially with
smaller jobs, the customers want their product within a day. We
could not always guarantee this with external service providers and
so in our investments we have increasingly pursued the goal
of becoming self-sufficient. The Eurobind Pro means that we
have now achieved this in the case of perfect binding-regardless of
whether long or short runs are involved. The speed and reliability
of the system brings us a further market advantage. Our customers,
which include around 1,000 printers, value this because we are now
able to offer new and faster services."
System with lots of extras
The decision to invest in a new, high performance perfect
binder was an obvious one. After a detailed market analysis and
some trials, both managing directors decided in favour of the
Heidelberg Eurobind Pro system with a 16 station feeder/gathering
unit, a cover feeder, a 23 clamp perfect binder, a chill tower with
a 25 metre cooling line and a Heidelberg Eurotrim Pro three knife
trimmer. When looked at in detail, what initially strikes one as
ordinary turns out to have some unusual features that reflect the
company's desire for independence and comprehensive coverage. For
example, an image and bar code inspection system has been fitted to
each of the gathering stations. After three spine preparation
stations there is a hotmelt roller gluing unit, which, at present,
is mostly just used for pre-gathering.
The actual gluing is carried out by a PUR nozzle system, which is
followed by a system for monitoring the adhesive application. The
latter is laser-based and checks that the adhesive has been applied
and if the thickness of the adhesive layer is right. If the system,
which is capable of 100% monitoring, detects faults that lie
outside an adjustable margin of error production is stopped. Side
gluing for covers is also carried out by a nozzle system. Heiko
Mazur, "After a product has run through the two pressing stations
both binding and glued cover display strong adhesion and are
durable and pull resistant."
Fast and reliable
After three months of daily operation, Häuser KG has
already bound over 300,000 books. Here too there are some unusual
points. Günter Mazur, "Our runs usually lie between 250 and
2,500 copies. It is not uncommon for us to have to deal with even
shorter runs. In order to be able to produce 100 copies viably we
need a system with short change-over times and that is simple and
intuitive to operate. With so many individual jobs every day
product quality has to meet our stringent standards from the first
to the last copy. In operation the Heidelberg Eurobind Pro has so
far caused us no problems. Installation and set up of the machine
proceeded very rapidly and smoothly. In fact, two weeks after
delivery of the machine we produced our first saleable quality
product. Investing in this machine was absolutely the right thing
to do. By way of comparison, in 2008 we bound three jobs a week,
today we are producing five to ten per day."
By Michael Scherhag, Deutscher Drucker
Translation: Neil Stratton, Deutscher Drucker
Image 1:
View of the feeder/gathering unit of the new Heidelberg
Eurobind Pro perfect binding line, which has already produced over
300,000 products, mostly short run jobs, since its installation in
March 2011.
Image 2:
The joint managing directors Günter (l.) and Heiko
Mazur, together with Miguel Rodriguez, machine minder for the new
Heidelberg Eurobind Pro.
Image 3:
The new Heidelberg Eurobind Pro at Häuser KG is
equipped with a PUR nozzle followed by a laser testing system
as well as two hotmelt units.
Image 4:
Nozzle side gluing follows the cover feeder on the
Heidelberg Eurobind Pro. This guarantees the strongest possible
glue strength and quality.
Print Version