Heidelberg Takes a Look Back at drupa 2008
Packaging printing know-how put center stage
Impressive integration concepts
Exceptional visitor profile
Germany - the strongest individual market
On the last day of the drupa trade show in Düsseldorf,
Heidelberger Druckmaschinen AG (Heidelberg) is encouraged by the
result of the event.
"At this point, of course, we can only give our
first impressions of how drupa has progressed so far.
We will only be able to say with certainty how the interest
shown by buyers ultimately translates into real orders and whether
it generates actual sales when we publish information on the first
quarter at the start of August. I can say, however, that we have so
far met our expectations," declares Bernhard Schreier, Chief
Executive Officer at Heidelberg.
Customers from 85 different countries paid a visit to Halls 1 and 2
and placed more than 2,500 orders for products and solutions.
Although the strongest individual market is Germany, which
accounted for 25 percent of all orders, Heidelberg is particularly
pleased with how popular the trade show proved outside Germany. At
65 percent, the share of visitors who made the trip to
Düsseldorf from outside Germany was higher than at any
previous drupa shows. Heidelberg also believes that both the
quality of this year's visitor profile and the number of
decision-makers that attended the event improved compared with
previous years, too. All the products on show at the event
attracted keen interest from visitors, with the unveiling of the
Speedmaster XL 162 - the latest large-format offering from
Heidelberg - proving particularly popular.
"Our HEI Performance and HEI Value concept, which focuses on
the combination of innovative technology and added value for our
customers, was a complete success," emphasized CEO Bernhard
Schreier. Furthermore, dividing both halls into several different
sections made the entire Heidelberg portfolio more transparent and
helped visitors to get a clear overview.
The world market leader's know-how in the growth market
of packaging printing proved to be a hit with visitors. By
dedicating an entire hall to this segment, Heidelberg was able to
demonstrate the full diversity of its portfolio in this sector and
could clearly position its offerings. "We have put a great
deal of effort into showcasing this particular area, and this work
will pay dividends in the future," explained Dr. Jürgen
Rautert, member of the Heidelberg Management Board. Dr. Jürgen
Rautert also believes that the productive meetings held with
customers from around the world indicate that Heidelberg is on
course for success. "We have been able to use drupa to lay
solid foundations for success in the years ahead. That is why our
meetings with customers were so important for everyone
involved," adds Dr. Jürgen Rautert.
"Integration in practice" was the claim that Heidelberg
brought to drupa this year, and over 1,200 demonstrations of the
various workflows in the Prinect family backed up this assertion.
Services and consumables - combined under the global Saphira brand
- played a key role in enhancing and augmenting the company's
Of the many products on display, the launch of the
Speedmaster XL 105 perfecting press also took center stage. This
addition to the Heidelberg range continues the success story of the
Speedmaster XL, which was first introduced four years ago. Not to
be outdone, other configurations in the 70 x 100 centimeter and 50
x 70 centimeter formats - including the Speedmaster CD 102, the
Speedmaster SM 102, and the new Speedmaster XL 75 - also recorded
good order levels.
The technology leadership that Heidelberg enjoys was also reflected
in the interest shown in Suprasetter platesetters. Orders for
postpress solutions were similarly encouraging, with large-format
die cutters from the Dymatrix range being sold to customers in
Italy and Germany for example.
Environmental issues took center stage at drupa 2008. In
the Heidelberg Halls, this crucial area of concern was symbolized
by a stag.
Almost 400,000 visitors attended the print media industry
showcase in Dusseldorf - and every one of them paid a visit to
Visitors showed keen interest in Heidelberg solutions,
as can be seen here in Hall 2, where packaging printing was the
order of the day.
The topic of integration dominated drupa this year.
Heidelberg offered some 1,200 demonstrations for Prinect alone, and
they were well attended.
The new Speedmaster XL 162 proved to be a real crowd
puller as it made its debut public appearance.
Further information for journalists:
Heidelberger Druckmaschinen AG
Tel.: +49 (0)6221 92 50 63
Fax: +49 (0)6221 92 50 69