Heidelberger Druckmaschinen AG (Heidelberg) has already exceeded
its 1995 figures (just below 500 million Euro) through sales
generated from orders received over the first half of the
"The latest sales figures for the fair indicate that we
going to extend our leading position in the print media
industry", stated Bernhard Schreier, Chairman of the
Management Board of Heidelberger Druckmaschinen AG. Heidelberg has
recorded excellent halfway figures after seven days into the fair.
Around 200.000 visitors visited Halls 1, 2 and 5 along with the
outside pavilion, and were all impressed by Heidelberg's
solution approach. WOur customers' reaction to the new
Heidelberg has been overwhelming", said Bernhard Schreier.
"This will be the most successful drupa so far for our
Orders from the prepress, press and postpress sectors
Schreier believes that Heidelberg's appearance as a
solution provider for the graphic arts industry is a complete
success. "We have had great success in selling solutions
covering the entire printing process chain." An American
customer, for example, placed an order for products in the
prepress, press and postpress sectors to a value of more
than ten million D-Mark.
Many customers, however, are opting for individual products
as part of their solution. The new high-end Primescan D 8400 drum
scanner announced at drupa was sold to a German customer of the
very first day of the exhibition. Further orders weren't far
behind. One customer ordered as many as eight of the new Topsetter
102 CtP system.
The positive trend continued in the sheetfed offset sector. A
fact confirmed by numerous customer orders during the fair. A
Brazilian customer, for example, purchased twelve printing units of
the Speedmaster CD 102 packaging press. A German customer ordered
14 Speedmaster 102 printing units, while another purchased seven
Speedmaster 52 units. These successes were reinforced by several
sales of the new Speedmaster CD74 packaging press.
There were also further successes in the black/white digital
sector. A contract for the 1000th Digimaster was signed at the
fair. The introduction of the Nexpress 2100 is one of the
highlights of the exhibition. "Heidelberg is combining the
quality of offset printing with the flexibility of digital printing
in a single machine - the Nexpress 2100", explained Schreier.
In addition, Heidelberg has been able to highlight its leading
position in the digital offset sector of the market by concluding
several new contracts. One Japanese prepress business bought two
Speedmaster 74 DI presses alone.
In the web offset sector, Heidelberg received orders for
around 90 million D-Mark in the first few days of the
exhibition. Orders were received for a Sunday 2000, 3000 and 4000.
The Mainstream 80 newspaper rotary press was also unveiled at drupa
and found a warm response. One UK publisher announces intent to
place an order for seven Mainstream presses.
The success of Heidelberg's solution strategy is
particularly evident in the postpress sector. Many customers have
also opted for a finishing solution to go with their press. But
specialist customers such as bookbinders are also buying products
from Heidelberg's solution portfolio.
Mr. Schreier regards the situation in the services sector
with great optimism. "The increased demand for services,
consulting, remote service and maintenance shows that customers are
putting their confidence in us as their partner for the
For further information:
Heidelberger Druckmaschinen AG
Tel.: +49 (0)6221 92 47 47
Fax: +49 (0)6221 92 50 69