Heidelberg Uses Qingpu Site to Open Up New Markets in China and Benefits from Growth Opportunities Through Exports to Emerging Markets
07/18/2012
- Over 750 Speedmaster SM 52, SM 74 and CD 102 presses already sold in China
- Export rate of more than ten percent for Speedmaster SM 52 and SM 74 standard presses from Qingpu in the Asia Pacific region
- Customers value excellent price-performance ratio and high quality
The Qingpu site of Heidelberger Druckmaschinen AG (Heidelberg) near
Shanghai has developed according to plan and established an
excellent position on the Chinese market. The company now assembles
standard offset presses and folding machines here on a production
area of around 45,000 m2 (approximately 484,000 square feet).
Heidelberg is thus unlocking the considerable potential of the
Chinese market, which is now the company's largest single
market. Over 750 of the four-color Speedmaster SM 52, the
Speedmaster SM 74-4 with high-pile delivery presses and the
Speedmaster CD 102 have been supplied since the site was
established in Qingpu in 2005. The 100th Speedmaster CD 102 press
was delivered to a Chinese customer in January this year. More than
700 locally produced KHC 66 and 78 folding machines have also been
installed at Chinese print shops. Qingpu is also increasingly
exporting standard presses in the 35 x 50 and 50 x 70 cm (13.78 x
19.69 in and 19.69 x 27.56 in) formats to the Asia Pacific growth
regions and South Africa. The export rate here is around ten
percent and is continuing to expand. Numerous Speedmaster SM 74-4
presses with high-pile delivery and SM 52-4 presses have been sold
to Australia, India, Indonesia, Japan, Malaysia, Thailand, and
Singapore. Customers rate the presses highly thanks to their
excellent price-performance ratio, reliable productivity and
quality, and comprehensive range of services.
"Every third machine sold by Heidelberg in China now comes
from our production facilities in Qingpu. With the growth in
exporting, we'll continue to unlock the high potential on the
emerging markets," states Stephan Plenz, member of the
Management Board responsible for Heidelberg Equipment.
The Qingpu site is an integral part of the Heidelberg network comprising the Wiesloch-Walldorf, Amstetten, Brandenburg, Leipzig, and Ludwigsburg sites in Germany and Nové Mesto in Slovakia. This ensures that, even with a growing proportion of local suppliers, all processes and quality standards satisfy the global standards laid down by Heidelberg. Heidelberg is the only press producer in Europe and Japan that operates its own production facilities in China. Almost 500 staff are now employed at the site, which currently manufactures around 1,000 printing units a year across all series.
The Qingpu site is an integral part of the Heidelberg network comprising the Wiesloch-Walldorf, Amstetten, Brandenburg, Leipzig, and Ludwigsburg sites in Germany and Nové Mesto in Slovakia. This ensures that, even with a growing proportion of local suppliers, all processes and quality standards satisfy the global standards laid down by Heidelberg. Heidelberg is the only press producer in Europe and Japan that operates its own production facilities in China. Almost 500 staff are now employed at the site, which currently manufactures around 1,000 printing units a year across all series.
Already more than 100 Speedmaster CD 102 four-color presses sold
in China
The Speedmaster CD 102 is a bestseller on the Chinese market and Heidelberg has already sold more than 100 presses since production started in Qingpu in 2010. A Speedmaster CD 102 four-color press recently started production at Xuriyuan Printing House, even though managing director Wang Zhen had initially questioned the quality of a press produced in China. Testing on a challenging print job convinced him otherwise and the "Chinese" press now prints with the same flexibility and stability as the Speedmaster CD 102 imported from Germany that is also housed in the pressroom. Xuriyuan is a medium-sized print shop with around 100 employees that offers its customers comprehensive solutions in commercial and packaging printing. All in all, the company works with three presses of various formats produced at the Wiesloch-Walldorf site.
The Speedmaster CD 102 is a bestseller on the Chinese market and Heidelberg has already sold more than 100 presses since production started in Qingpu in 2010. A Speedmaster CD 102 four-color press recently started production at Xuriyuan Printing House, even though managing director Wang Zhen had initially questioned the quality of a press produced in China. Testing on a challenging print job convinced him otherwise and the "Chinese" press now prints with the same flexibility and stability as the Speedmaster CD 102 imported from Germany that is also housed in the pressroom. Xuriyuan is a medium-sized print shop with around 100 employees that offers its customers comprehensive solutions in commercial and packaging printing. All in all, the company works with three presses of various formats produced at the Wiesloch-Walldorf site.
Speedmaster SM 52 and SM 74 standard presses also in demand in
the Asia Pacific region
Heidelberg has already exported numerous Speedmaster SM 52 and SM 74 standard presses from Qingpu to customers in the Asia Pacific region.
The first Speedmaster SM 52-4 produced in China, which was installed in Thailand, is used for the cost-efficient printing of short runs at Golden Medal Printing, which actually is a digital print company. Here, offset and digital printing complement each other perfectly. Following intensive consultations, Roongsiri Publishing took the step to becoming a top-quality print shop. The company purchased a Suprasetter A 105 last year, and this has now been followed by investment in a Speedmaster SM 74-4 with high-pile delivery from China (the first in this series in Thailand), a Polar 115 XC cutter, and Prinect Pressroom Manager.
Bahagia Press, the leading company on the Borneo market in Malaysia, has opted for a Speedmaster SM 74-4 with high-pile delivery from Heidelberg owing to its superior quality and reliability, thus replacing a competitor's press. The Malaysian Prime Minister Department has invested in a complete solution that comprises a Speedmaster SM 74-4 with high-pile delivery and a Suprasetter. For Malaysia-based Tinggi Press, the Speedmaster SM 74-4 was its first new press - the print shop previously used only remarketed equipment.
Heidelberg has already exported numerous Speedmaster SM 52 and SM 74 standard presses from Qingpu to customers in the Asia Pacific region.
The first Speedmaster SM 52-4 produced in China, which was installed in Thailand, is used for the cost-efficient printing of short runs at Golden Medal Printing, which actually is a digital print company. Here, offset and digital printing complement each other perfectly. Following intensive consultations, Roongsiri Publishing took the step to becoming a top-quality print shop. The company purchased a Suprasetter A 105 last year, and this has now been followed by investment in a Speedmaster SM 74-4 with high-pile delivery from China (the first in this series in Thailand), a Polar 115 XC cutter, and Prinect Pressroom Manager.
Bahagia Press, the leading company on the Borneo market in Malaysia, has opted for a Speedmaster SM 74-4 with high-pile delivery from Heidelberg owing to its superior quality and reliability, thus replacing a competitor's press. The Malaysian Prime Minister Department has invested in a complete solution that comprises a Speedmaster SM 74-4 with high-pile delivery and a Suprasetter. For Malaysia-based Tinggi Press, the Speedmaster SM 74-4 was its first new press - the print shop previously used only remarketed equipment.
Last year, Japanese print shop Maruri Printing from Gifu Prefecture
also installed a Speedmaster SM 74 with high-pile delivery produced
in China. The print shop, founded in 1946, values this press just
as much as the Speedmaster SM 102 perfector, Speedmaster SM 52, and
Speedmaster SM 52 Anicolor already housed in the pressroom. The
portfolio covers traditional advertising materials and web-to-print
applications.
Figure 1: Heidelberg now assembles standard offset presses and folding machines at its Qingpu site near Shanghai on a production area of around 45,000 m2 (approximately 484,000 square feet).
Figure 2: The first Heidelberg Speedmaster SM 52-4 produced in China, which was installed in Thailand, is used for the cost-efficient printing of short runs at Golden Medal Printing: (from left) Mr Sam, Ms Yang Kui-Yuan, Mr Chiu Hsien-Chi, Mr Vuthilert Kanjanaharitai and Mr Chalermchai Tiyapisanupaisarn.
Figure 3: Krit Boonnumma from Roongsiri Publishing took the step to becoming a top-quality print shop and invested besides other machines in a Speedmaster SM 74-4 with high-pile delivery from China - the first in this series in Thailand.
Figure 4: For Malaysia-based Tinggi Press, the Speedmaster SM 74-4 high-pile delivery from China was its first new press - the print shop previously used only remarketed equipment.
Figure 5: Last year, Mr Ito (right), president of Japanese print shop Maruri Printing installed a Speedmaster SM 74 with high-pile delivery produced in China and values this press just as much as the other Speedmaster presses.
Further image material and information about Heidelberger Druckmaschinen AG can be found in the Press Lounge at: www.heidelberg.com.
Further information for journalists:
Heidelberger Druckmaschinen AG
Corporate Public Relations
Hilde Weisser
Phone: +49 (0)6221 92-5066
Fax: +49 (0)6221 92-5069
E-mail: hilde.weisser@heidelberg.com
Figure 1: Heidelberg now assembles standard offset presses and folding machines at its Qingpu site near Shanghai on a production area of around 45,000 m2 (approximately 484,000 square feet).
Figure 2: The first Heidelberg Speedmaster SM 52-4 produced in China, which was installed in Thailand, is used for the cost-efficient printing of short runs at Golden Medal Printing: (from left) Mr Sam, Ms Yang Kui-Yuan, Mr Chiu Hsien-Chi, Mr Vuthilert Kanjanaharitai and Mr Chalermchai Tiyapisanupaisarn.
Figure 3: Krit Boonnumma from Roongsiri Publishing took the step to becoming a top-quality print shop and invested besides other machines in a Speedmaster SM 74-4 with high-pile delivery from China - the first in this series in Thailand.
Figure 4: For Malaysia-based Tinggi Press, the Speedmaster SM 74-4 high-pile delivery from China was its first new press - the print shop previously used only remarketed equipment.
Figure 5: Last year, Mr Ito (right), president of Japanese print shop Maruri Printing installed a Speedmaster SM 74 with high-pile delivery produced in China and values this press just as much as the other Speedmaster presses.
Further image material and information about Heidelberger Druckmaschinen AG can be found in the Press Lounge at: www.heidelberg.com.
Further information for journalists:
Heidelberger Druckmaschinen AG
Corporate Public Relations
Hilde Weisser
Phone: +49 (0)6221 92-5066
Fax: +49 (0)6221 92-5069
E-mail: hilde.weisser@heidelberg.com
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