digi:media 2011 a Success for Heidelberg
04/14/2011
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Global sales cooperation with Ricoh off to a good start
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German customer purchases first Ricoh digital system from
Heidelberg
"digi:media was the perfect way to launch our global cooperation
with Ricoh," says Bernhard Schreier, CEO of Heidelberger
Druckmaschinen AG (Heidelberg). "Under the motto HEI Flexibility,
we gave visitors hands-on examples of how to use the new
combination of offset and digital printing from Heidelberg. In
addition to numerous sales made across our entire range of products
and services, I am particularly delighted that the German client
Stünings has become the first customer to purchase the new
Ricoh Pro C901 Graphic Arts Edition from Heidelberg," he continues.
Stefan Willms, Technical Manager at Stünings Medien GmbH in
Krefeld, adds: "We were very interested when Heidelberg announced
it was moving into digital printing and postponed our purchasing
decision until a solution was available from Heidelberg. Our
corporate philosophy is based on an integrative approach that has
many parallels to the Heidelberg portfolio. With the new Ricoh Pro
C901 Graphic Arts Edition, we are now able to create high-quality
short runs and personalized mailings, flyers, and catalogs to meet
our customers' needs. The future support of Heidelberg
Systemservice is important to us, and the link between the Ricoh
press's workflow and the Prinect workflow from Heidelberg also
helped us reach our decision."
Worldwide rollout of cooperation with Ricoh gets underway
Heidelberg announced the launch of its global sales
partnership with Ricoh to the international press on the eve of
digi:media, which took place in Düsseldorf from April 7 to 9,
2011. At the beginning of April 2011, Heidelberg sales
organizations in Germany and the United Kingdom rounded off their
portfolios with a digital printing solution - the Ricoh Pro C901
Graphic Arts Edition. The sales organizations in France and
Switzerland will follow soon. Heidelberg will start selling the
Ricoh Pro C901 Graphic Arts Edition in other regions to coincide
with international trade shows there, such as Graph Expo in the
U.S. and IGAS in Japan. The final step, the global market launch in
Eastern Europe, is scheduled to take place at drupa 2012.
Heidelberg demonstrates the possibilities of integrated print
production
The combination of offset and digital printing now
available from Heidelberg, enables print shops to respond flexibly
to customer requirements by offering profitable variable data
printing and shorter runs in addition to cost-efficient,
high-quality offset printing. As well as solutions for traditional
commercial printing, Heidelberg also offers the Linoprint Driveline
B, an industrial inkjet press for manufacturers of branded goods
who, for example, wish to produce or personalize packaging
in-house. Numerous live demonstrations of hybrid print production
combining offset and digital print technology in a single print
product enabled visitors to the Heidelberg stand at digi:media to
see how even short print runs can be produced for specific target
groups while also ensuring cost-efficiency.
Heidelberg presented a complete portfolio of solutions - from the
Web-to-Print frontend and use of digital and offset print
technologies to professional postpress applications for mailings
and books. It was the only exhibitor at digi:media to showcase
solutions combining offset and digital printing in practical
applications - solutions that have been available to customers
since the beginning of April 2011.
Figure 1:
From the Web-to-Print portal to the finished product.
Visitors to the Heidelberg stand at digi:media were able to obtain
information about flexible solutions along the entire value-added
chain.
Figure 2:
Heidelberg has been offering integrated offset and
digital printing solutions since the beginning of April 2011 under
the motto "HEI Flexibility".
Figure 3:
Stünings Medien GmbH purchased the first Ricoh Pro
C901 Graphic Arts Edition from Heidelberg. Pictured here, from left
to right, are Technical Manager Organization & Development
Stefan Willms, Communication Designer Florian Neumann, and Managing
Director Volker Neumann.
Figure 4:
The combined offering of Digital- and Offset printing
from Heidelberg provides print shops with additional flexibility
towards their clients.
Further information for journalists:
Heidelberger Druckmaschinen AG
Corporate Public Relations
Dirk Henrich
Tel.: +49 (0)6221 92 5910
Fax: +49 (0)6221 92 5069
E-mail:
dirk.henrich@heidelberg.com
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