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Goal: Further Reducing Dependence on Business Cycles
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Gradual Approach to Medium-Term Sales Target; Striving for
Higher Sales Growth in drupa Year
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Focus on Financial Stability
Even though it is generally expected that the vigor of the
world economy will barely be hampered during the current financial
year, there are some risks to economic growth. As in the past, the
further development of the overall economy represents the greatest
risk - as well as the greatest opportunity - for the Heidelberg
Group.
Overall Picture from the Management Board Regarding Prospects
Our planning assumes that the world economy will
generally develop solidly despite the existing uncertainties. In
the section "Expected Underlying Conditions" we explain how this
corresponds to assessments by most leading economic research
institutes. A number of factors currently make it difficult for us
to present a reliable range for the development of our sales and
earnings in the next two financial years:
- We expect that demand for printing presses in the newly
industrializing countries will continue to be strong and will
pick up further in the industrialized countries. The German
Engineering Federation (VDMA) also believes that the print media
industry is now only at the threshold of a period of economic
recovery. Nevertheless, it is still difficult to estimate when
print shops will again begin investing to a considerably greater
extent - for example in the US, Canada, Australia, and
Japan.
- Moreover, we can only predict with reservations whether, and
to what degree, the run-up to drupa 2012 will cause a certain
restrained level of spending by print shops, as well as the
extent to which drupa will contribute to overcoming the
investment backlog. The most important trade show for our
industry is held every four years in May, in Duesseldorf. In the
past, drupa has generally attracted some 400,000 visitors.
Our annual sales target in the medium term, which we intend to
achieve within the next two or three years, has been set at over
€ 3 billion. Assuming that the economic environment will
continue to be generally stable, we expect to gradually approach
this target during the current and next financial year. Due to
drupa 2012 and the ongoing upswing in the print media industry, the
increase in sales in the next year should be greater than in the
current financial year. As during the reporting year, growth in the
Heidelberg Equipment Division will presumably be greater than in
the less cyclically sensitive Heidelberg Services Division. We
intend to keep our directly financed portfolio in the Heidelberg
Financial Services Division as low as possible.