Proof is in The Eating
Regardless of the industry, pick up any trade media publication
nowadays and there seems to be one standout topic: environmental
protection. Every product seems to have a 'green' marketing angle.
However, with an increase in both greenwashing (false and
misleading environmental claims) and the sheer volume of green
marketing, research is beginning to show that the public are
starting to tune out to the green marketing message.
So what can eco-conscious suppliers and manufacturers do to
ensure that their eco-credentials are taken seriously?
What is critical is proof - facts and figures that
substantiate the true environmental impact of such marketable
products. Almost any company can label either themselves or their
products as 'sustainable' or 'green', however the proof is
definitely in the eating.
So how palatable are Heidelberg's products with respect to the
Firstly, for us environmental sustainability is not simply a
short-term, greenwashing activity - but rather a long-term,
sustainable approach to doing business. The graphs provided show
the key environmental indicators of our production - note in
particular the last three years. While the press & post-press
production output of the Heidelberg group rose by nearly one-third
(05/06 to 07/08), we have managed to reduce energy consumption,
overall CO2 emissions and have increased waste recycling rates.
This is real environmental protection.
It is a fact that all manufacturing equipment impacts the
environment - regardless of its make, model or industry.
Heidelberg's focus is to manage this impact. Every machine
function represents an opportunity to do something that is both
technologically efficient and environmentally sound. Product design
and development are crucial areas when it comes to protecting the
environment. This is why we believe that our machines are the best
environmental performers on the market.
For our offset presses, the underlying environmental solution
is provided by our StarPeripheral Systems. These systems have been
specifically designed to minimise all production inputs, while
maintaining optimal performance and quality. There is a specific
StarPeripheral System in place to address the environmental
concerns for each production input. Our Saphira brand of
consumables has also been developed to ensure optimal operation of
our press peripheral systems.
Importantly for Heidelberg, driving environmental
improvements also drives profit improvements for our customers.
For Heidelberg, environmentally sustainable printing is not
just a 'theoretical exercise' - sustainability is shown directly on
our machines. At Pacprint 09, Heidelberg will have on show many
products designed to reduce the environmental footprint of the
For those with an environmental appetite, we invite you to
take a bite. Bon appetite!