ASF Printing – Looking to the future
Over the past 5 years Melbourne print shop ASF Printing has gone
from operating a GTO 2 colour press to running Speedmasters
including an SM74-10 colour perfector. Owner Alan Ferguson
says these new presses have literally transformed the way he does
business, keeping down overheads, increasing capacity and providing
room to grow.
"The leap from the GTO to the Speedmaster range was massive," says Ferguson who first installed an SM52-2 colour in 2002 before adding the five colour in 2005. Since then he has also upgraded the bindery and pre-press to streamline production. "But the Speedmaster 74 ten colour with perfector puts us in a different league - we can push work through three times faster with the same number of skilled operators."
Installing the SM74-10-P in 2007 was about planning for the future says Ferguson. "It's like when you first get married, you only need a small car, but when the kids come along you have to upgrade. I didn't want to keep changing equipment. After doing my homework I decided the ten colour perfector would set me up for the future and let me concentrate on growing the business without having to continually upgrade."
ASF Printing hasn't always been a Heidelberg house. Ferguson's decision to go with Heidelberg was made after considerable market research into the company's equipment including print testing in Germany and visiting other sites in Auckland and Perth. Ferguson says one of the main reasons he decided to go with Heidelberg is the fact that "no other supplier in Australia can provide the back up and support that Heidelberg does. They are the factory, they make the equipment and if there's a problem they fix it. There is no middle man. You can't overlook the value of that kind of support."
Image: Peter Manley, Account Manager HAN (left) and Alan Ferguson, owner ASF Printing in front of the SM74-10-P
Further Information:
Peter Manley
Account Manager
Tel. +61 3 9205 4256
Email: Peter.Manley@heidelberg.com
"The leap from the GTO to the Speedmaster range was massive," says Ferguson who first installed an SM52-2 colour in 2002 before adding the five colour in 2005. Since then he has also upgraded the bindery and pre-press to streamline production. "But the Speedmaster 74 ten colour with perfector puts us in a different league - we can push work through three times faster with the same number of skilled operators."
Installing the SM74-10-P in 2007 was about planning for the future says Ferguson. "It's like when you first get married, you only need a small car, but when the kids come along you have to upgrade. I didn't want to keep changing equipment. After doing my homework I decided the ten colour perfector would set me up for the future and let me concentrate on growing the business without having to continually upgrade."
ASF Printing hasn't always been a Heidelberg house. Ferguson's decision to go with Heidelberg was made after considerable market research into the company's equipment including print testing in Germany and visiting other sites in Auckland and Perth. Ferguson says one of the main reasons he decided to go with Heidelberg is the fact that "no other supplier in Australia can provide the back up and support that Heidelberg does. They are the factory, they make the equipment and if there's a problem they fix it. There is no middle man. You can't overlook the value of that kind of support."
Image: Peter Manley, Account Manager HAN (left) and Alan Ferguson, owner ASF Printing in front of the SM74-10-P
Further Information:
Peter Manley
Account Manager
Tel. +61 3 9205 4256
Email: Peter.Manley@heidelberg.com
Speedmaster SM 74
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