UV technology opens up a nearly boundless world of finishing
possibilities that allow you to magically conjure up seductive
eye-catchers on both absorbent and non-absorbent printing stocks.
This is not to mention the economic advantages it holds including
fast throughput and drying times. For many graphic companies on a
quest for the perfect UV print, Heidelberg offers the right UV
press in all format classes - and is therefore also the ideal
secret weapon in the fight for high margins in this market
segment.
Printing with gold? What sounds like a fairy tale from One
Thousand and One Nights is reality in the printing room: "Many
of our customers experiment with UV inks and coatings by combining
them with unusual materials like gold leaf. Others also work with
unusual printing stocks such as foam. UV printing allows you to
realise countless applications where the only boundary is your
imagination," explains Jens Arne Knöbl, Head of Product
Management Applications at Heidelberg.
In addition to differentiating themselves by using such
unusual print creations, customers are naturally interested in
economic production processes as well. This is why Heidelberg is
continuously developing its range of UV products, "for many
customers inline production is the key to cutting costs. It's
an unbeatable advantage when the applied inks and coatings harden
immediately and products can be sent to finishing without a big
time lag. What's more, products are protected from
damage."Emphasises the UV expert, Jens Arne Knöbl.
Just how important the customer's benefit is to Heidelberg is
shown by their most recent initiative for the standardisation of UV
and hybrid applications, in cooperation with KBA. Motivating this
action was the manufacturers' large degree of variation in the
production of various batches of operating or aid materials such as
ink and cleaning agents. It not only hinders the achievement of
higher process reliability and quality, but can also cause damage
to the machines. "Heidelberg's overall goal in product
certification is to limit the degree of variation and increase
reliability in processing, thereby improving the entry situation,
especially for UV beginners, by providing clear
recommendations." States Jens.
In the future Heidelberg wants to offers its UV customers a
complete workflow from the preliminary stages through printing and
up to finishing. "Our customer should be able to focus their
attention on making money right from the start. That's why when it
comes to more complex areas like lenticular applications, in-mould
labels and packaging, they don't just receive the UV press with the
appropriate equipment but also consultation services on special
uses and technologies, as well as the equipment for postpress
finishing - and all from the same source." Points out Jens
Arne Knöbl.
In keeping with the trend overseas toward coating and special
effects, Heidelberg Australia and New Zealand are experiencing a
significant upsurge in enquiries for UV presses. The trend for
dedicated coating units has been building for some time. Aqueous
applications are the norm but more and more we are seeing interest
in UV with three UV machines being installed in the past year.
Sydney based Webstar, part of the Bluestar Print Group, put in a
double coater 102 six colour with UV, and Ego Print in Melbourne
went for the same configuration on a 500 mm raised base. Perth
printer, CJ King, installed a half sheet UV 74 five colour with
coater joining Brisbane packaging and label printer, Pyx, who took
delivery of their CD102-6+LY UV after last drupa. With HAN
currently working on CD74, SM102, and XL105 UV projects the market
is moving fast. Says Lindsay Barnes, Sheetfed Product Manager for
HAN: "Last Pacprint we started an initiative we called the UV
Task Force. We brought experts in from Germany and our regional
headquarters in Singapore to talk to customers about UV
applications. The seeds sown over the past couple of years have
paid off and both HAN and our customers are now far more
knowledgeable about UV technology than ever before and are now
ready to embrace its potential.
Further Information:
Lindsay Barnes - Product Manager, Sheetfed
Email:
lindsay.barnes@heidelberg.com