The Competitive Edge - Conventional Coating - I
With market pressures continuing to reduce the retail price
of the printed product, as well as higher customer expectations on
innovation, quality and delivery, now is the time to examine
options that can give your company a Competitive Edge.
Whether it be brochures, business reports, CD-booklets or
labels, coating the job is a way of increasing productivity and
providing value to your customers.
There are various reasons for coating. In some instances
printers use the fifth deck of a multi-colour press to seal the
colour so they can quickly back-up and print the reverse side of
the sheet. This keeps the presses moving and gets the job printed
A more creative effect is running a dedicated coating system
with water based coating in the deck. The effects achieved are
highly marketable and give the customer added value that they can
sell to their customer.
The advantages of this system are:
• Even distribution of the
• Attractive gloss results (75 to 80 gloss
• Faster drying of the printed surface
• Increased productivity by creating a faster
• No scent or fading
Many printers are already using coating and achieving
good results, however many of them are printing offline which
creates bottlenecks and productivity constraints which could mean
the difference between winning or losing a quotation.
For further information about how coating can suit
your printing environment contact: