Melbourne Printer First with Heidelberg’s New SX 52 Press
20-06-2012
JP Printing is the first company in Australia to order a
Speedmaster SX 52 press - the new press from Heidelberg that
combines the innovative and future-oriented technology of the XL
range with the successful Speedmaster SM 52 platform.
Owner Ray Stafrace signed up for the highly automated
2-colour press at drupa in May, a press he says will "double our
production power". He talks about the motivation for the purchase
and how this press, together with a new Speedmaster 52 5 colour,
will impact the company.
A general commercial printer for the A3 market, JP Printing
is a family-run business that has been in operation for three
generations. Since Ray took over from his father some years ago the
company has adopted a philosophy of upgrading equipment on a
regular basis.
"I am very aware of the need to keep moving with the times
and investing in equipment that will help to drive sales and also
improve production efficiencies. We are a small operation that has
built a reputation on service and quality. To maintain these high
standards and remain competitive we need to work with the most
advanced equipment that we can afford."
Ray says his relationship with Heidelberg is based on this
understanding and the advice he has been given in the past has
proven to him that Heidelberg is a valuable partner. "Heidelberg
has always worked with us to ensure we have the right equipment to
enable us to meet the shifts in market demands and sustain growth".
Last year JP Printing moved into a larger premises in the
northern Melbourne suburb of Campbellfield in order to expand floor
space and to present a more modern image to corporate clients. "The
timing was right for us to also purchase new equipment," he says.
"We've chosen the SX 52 2-colour and we've also taken the
opportunity to upgrade from a four-colour press to a new
Speedmaster 52 5-colour, which will allow us to do spot colours and
varnish, something our customers have been asking for. These two
machines hold hands and will provide us with the right solutions to
produce the work we currently have and also accommodate future
growth."
Ray says the combination of both machines will "increase
productivity by 200 percent, help us to reduce overtime and allow
us to cut back on the 15 hour days that we often put in. The SX 52
press takes us to a new level - it is fully automated, incredibly
fast and the quality is a real step forward. Combined with the SM52
we will have greater flexibility to tackle a bigger variety of
jobs".
In conclusion he says his relationship with Heidelberg is not
dissimilar to the relationships he enjoys with his customers. "It
is a true partnership where personal one on one customer service is
the key to continued success. We value the personal approach. If it
wasn't like that, we wouldn't be doing business with them".
The Speedmaster SX 52 at a glance:
• Production speed of up to 15,000 sheets per hour
• Ergonomic operation of the entire machine
• Highly automated feeder with central suction
tape
• Speed-compensated Alcolor dampening system with
Vario function
• Register-accurate, tool-free plate changes with
AutoPlate
• Fully automatic programmable press wash up
systems
• Capable of printing .6mm substrates
• Stream and single sheet feeding
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