Print China 2011 Trade Show Underlines China's Importance as the Industry's Largest Sales Market
Considerable customer interest in Heidelberg leads to more
than 4,500 inquiries
Successful launch of the Speedmaster CX 102 in China with
more than 40 orders
More than half of Heidelberg customers invest in high-tech
Green printing solutions meet customer needs
The only manufacturer with a commitment to education and
"The Print China trade show was very well attended, and our
customers showed great interest in our new products and services,"
says Bernhard Schreier, CEO of Heidelberger Druckmaschinen AG
(Heidelberg), who was pleased with how this year's most
important trade show went. This success is underlined by the total
of more than 4,500 customer inquiries resulting from the event.
Close to 150,000 visitors - mainly from China, but also from
Singapore, South Korea, India, and Taiwan - came to Print China,
which was held from April 9 to 13, 2011 in Dongguan, Guangdong
Province. The Heidelberg presentation at its 2,500 square meter
booth under the motto HEI Performance - HEI Value demonstrated how
print shops with state-of-the-art technologies and services can
benefit from cost-effective and eco-friendly print production.
"Alongside drupa in Düsseldorf, Print China has become the
most important trade show for us worldwide. It offers us the
opportunity to further extend our market leadership in China,"
explains Schreier. China is currently enjoying the highest growth
rates in the global print media industry and is now the largest
single market for Heidelberg.
Orders for more than 40 Speedmaster CX 102 presses
The Speedmaster CX 102, which was making its debut on
the Chinese market, proved a visitor magnet at the company's
stand. By the end of the event, orders had been placed for more
than 40 presses with a total of over 200 printing units. Designed
for industrial offset printing, the press is capable of reaching
production speeds of 16,500 sheets per hour and lies between the
Speedmaster CD 102 and Speedmaster XL 105. Heidelberg unveiled the
Speedmaster CX 102 at Ipex 2010, and series production started in
September 2010. Since then, more than 100 presses have already been
sold worldwide, excluding China.
Further orders were concluded across all format classes,
including one for a Speedmaster XL 162 large-format press.
Customers in China appreciate the Heidelberg solution approach and
also placed orders for several CtP platesetters and numerous
postpress devices. "It was a very successful show. The results
exceeded our expectations, which demonstrates the customers' faith
in the print media industry. Once again Heidelberg has clearly
demonstrated its leadership in the industry. Also, our brand image
has further strengthened", says Chua Lian Seng, CEO of Heidelberg
China. The products and services for small and medium-sized print
shops with the standard presses manufactured locally in Qingpu also
proved very popular with customers.
Visitors to the Heidelberg trade show booth saw the company's
solutions for market trends such as efficient packaging production,
differentiation through creative print applications, short-run
color printing, Web-to-Print, and green printing. More than 1,000
visitors experienced the demonstration of the new business model
Web-to-Print. Comprehensive workflow integration, the Saphira range
of consumables from Heidelberg, and a wide variety of training and
consultancy services rounded off the portfolio.
There was great interest in green printing solutions, as
print shops on the Chinese market are becoming increasingly
committed to protecting the environment. In addition to providing a
practical demonstration of eco-friendly production, experts from
Heidelberg also explained all aspects of green printing at an
environmental technology center and in a seminar on this subject.
The only manufacturer with a commitment to education and
Heidelberg is the only manufacturer in China to boost the
competitiveness and productivity of Chinese print shops by
systematically promoting the technical capabilities of talented
young people working in the print media industry.
The opening day of Print China saw the first group of young
printers, who had taken part in the certification program of the
Print Media Academy in Shenzen, being presented with their
certificates. A total of 35 printers passed the test on a
Speedmaster CD 102.
The training and certification program was initiated in April
2010 and is intended to give talented young individuals from the
print media industry the opportunity to receive top-class training.
The program is supported by both the Chinese government and
China's print media industry, which in future will be even more
dependent on qualified staff. The Print Media Academy in China is
planning to introduce further training programs catering to the
Chinese printing market.
The seminars, held by the PMA China on the occasion of Print
China on topics as CtP and Color Management, Short-Run-Printing or
machine maintenance, were very well received with more than 1,000
The Speedmaster CX 102 made its Chinese market debut at
Print China 2011 and was a visitor magnet at the Heidelberg stand.
More than 40 orders were placed for this press.
In the small- and medium-format sector, presses from the
Qingpu plant, such as the Speedmaster SM 52 and Speedmaster SM 74,
were the focus of attention. Since 2005, the plant has been
producing folding machines and standard presses in the 35 x 50, 50
x 70, and 70 x 100 cm (13.78 x 19.69, 19.69 x 27.56 and 27.56 x
39.37 in) formats.
Visitors flocked to the center of the booth, where
Heidelberg provided details on its comprehensive range of services
and the performance of Saphira consumables.
Heidelberg CEO Bernhard Schreier congratulates printers
on passing the certification test on a Speedmaster CD 102. The
training and certification program at the Print Media Academy in
Shenzen is intended to support the Chinese printing industry.
Further training programs are planned.
For further information, please contact:
Heidelberger Druckmaschinen AG
Corporate Public Relations
Phone: +49 (0)6221 92 5066
Fax: +49 (0)6221 92 5069