Print China 2011 Trade Show Underlines China's Importance as the Industry's Largest Sales Market
04/19/2011
- Considerable customer interest in Heidelberg leads to more than 4,500 inquiries
- Successful launch of the Speedmaster CX 102 in China with more than 40 orders
- More than half of Heidelberg customers invest in high-tech products
- Green printing solutions meet customer needs
- The only manufacturer with a commitment to education and training
"The Print China trade show was very well attended, and our
customers showed great interest in our new products and services,"
says Bernhard Schreier, CEO of Heidelberger Druckmaschinen AG
(Heidelberg), who was pleased with how this year's most
important trade show went. This success is underlined by the total
of more than 4,500 customer inquiries resulting from the event.
Close to 150,000 visitors - mainly from China, but also from
Singapore, South Korea, India, and Taiwan - came to Print China,
which was held from April 9 to 13, 2011 in Dongguan, Guangdong
Province. The Heidelberg presentation at its 2,500 square meter
booth under the motto HEI Performance - HEI Value demonstrated how
print shops with state-of-the-art technologies and services can
benefit from cost-effective and eco-friendly print production.
"Alongside drupa in Düsseldorf, Print China has become the
most important trade show for us worldwide. It offers us the
opportunity to further extend our market leadership in China,"
explains Schreier. China is currently enjoying the highest growth
rates in the global print media industry and is now the largest
single market for Heidelberg.
Orders for more than 40 Speedmaster CX 102 presses
The Speedmaster CX 102, which was making its debut on the Chinese market, proved a visitor magnet at the company's stand. By the end of the event, orders had been placed for more than 40 presses with a total of over 200 printing units. Designed for industrial offset printing, the press is capable of reaching production speeds of 16,500 sheets per hour and lies between the Speedmaster CD 102 and Speedmaster XL 105. Heidelberg unveiled the Speedmaster CX 102 at Ipex 2010, and series production started in September 2010. Since then, more than 100 presses have already been sold worldwide, excluding China.
Further orders were concluded across all format classes, including one for a Speedmaster XL 162 large-format press. Customers in China appreciate the Heidelberg solution approach and also placed orders for several CtP platesetters and numerous postpress devices. "It was a very successful show. The results exceeded our expectations, which demonstrates the customers' faith in the print media industry. Once again Heidelberg has clearly demonstrated its leadership in the industry. Also, our brand image has further strengthened", says Chua Lian Seng, CEO of Heidelberg China. The products and services for small and medium-sized print shops with the standard presses manufactured locally in Qingpu also proved very popular with customers.
The Speedmaster CX 102, which was making its debut on the Chinese market, proved a visitor magnet at the company's stand. By the end of the event, orders had been placed for more than 40 presses with a total of over 200 printing units. Designed for industrial offset printing, the press is capable of reaching production speeds of 16,500 sheets per hour and lies between the Speedmaster CD 102 and Speedmaster XL 105. Heidelberg unveiled the Speedmaster CX 102 at Ipex 2010, and series production started in September 2010. Since then, more than 100 presses have already been sold worldwide, excluding China.
Further orders were concluded across all format classes, including one for a Speedmaster XL 162 large-format press. Customers in China appreciate the Heidelberg solution approach and also placed orders for several CtP platesetters and numerous postpress devices. "It was a very successful show. The results exceeded our expectations, which demonstrates the customers' faith in the print media industry. Once again Heidelberg has clearly demonstrated its leadership in the industry. Also, our brand image has further strengthened", says Chua Lian Seng, CEO of Heidelberg China. The products and services for small and medium-sized print shops with the standard presses manufactured locally in Qingpu also proved very popular with customers.
Visitors to the Heidelberg trade show booth saw the company's
solutions for market trends such as efficient packaging production,
differentiation through creative print applications, short-run
color printing, Web-to-Print, and green printing. More than 1,000
visitors experienced the demonstration of the new business model
Web-to-Print. Comprehensive workflow integration, the Saphira range
of consumables from Heidelberg, and a wide variety of training and
consultancy services rounded off the portfolio.
There was great interest in green printing solutions, as print shops on the Chinese market are becoming increasingly committed to protecting the environment. In addition to providing a practical demonstration of eco-friendly production, experts from Heidelberg also explained all aspects of green printing at an environmental technology center and in a seminar on this subject.
The only manufacturer with a commitment to education and training
Heidelberg is the only manufacturer in China to boost the competitiveness and productivity of Chinese print shops by systematically promoting the technical capabilities of talented young people working in the print media industry.
The opening day of Print China saw the first group of young printers, who had taken part in the certification program of the Print Media Academy in Shenzen, being presented with their certificates. A total of 35 printers passed the test on a Speedmaster CD 102.
The training and certification program was initiated in April 2010 and is intended to give talented young individuals from the print media industry the opportunity to receive top-class training. The program is supported by both the Chinese government and China's print media industry, which in future will be even more dependent on qualified staff. The Print Media Academy in China is planning to introduce further training programs catering to the Chinese printing market.
There was great interest in green printing solutions, as print shops on the Chinese market are becoming increasingly committed to protecting the environment. In addition to providing a practical demonstration of eco-friendly production, experts from Heidelberg also explained all aspects of green printing at an environmental technology center and in a seminar on this subject.
The only manufacturer with a commitment to education and training
Heidelberg is the only manufacturer in China to boost the competitiveness and productivity of Chinese print shops by systematically promoting the technical capabilities of talented young people working in the print media industry.
The opening day of Print China saw the first group of young printers, who had taken part in the certification program of the Print Media Academy in Shenzen, being presented with their certificates. A total of 35 printers passed the test on a Speedmaster CD 102.
The training and certification program was initiated in April 2010 and is intended to give talented young individuals from the print media industry the opportunity to receive top-class training. The program is supported by both the Chinese government and China's print media industry, which in future will be even more dependent on qualified staff. The Print Media Academy in China is planning to introduce further training programs catering to the Chinese printing market.
The seminars, held by the PMA China on the occasion of Print
China on topics as CtP and Color Management, Short-Run-Printing or
machine maintenance, were very well received with more than 1,000
participants.
Figure 1:
The Speedmaster CX 102 made its Chinese market debut at Print China 2011 and was a visitor magnet at the Heidelberg stand. More than 40 orders were placed for this press.
Figure 2:
In the small- and medium-format sector, presses from the Qingpu plant, such as the Speedmaster SM 52 and Speedmaster SM 74, were the focus of attention. Since 2005, the plant has been producing folding machines and standard presses in the 35 x 50, 50 x 70, and 70 x 100 cm (13.78 x 19.69, 19.69 x 27.56 and 27.56 x 39.37 in) formats.
Figure 3:
Visitors flocked to the center of the booth, where Heidelberg provided details on its comprehensive range of services and the performance of Saphira consumables.
Figure 4:
Heidelberg CEO Bernhard Schreier congratulates printers on passing the certification test on a Speedmaster CD 102. The training and certification program at the Print Media Academy in Shenzen is intended to support the Chinese printing industry. Further training programs are planned.
For further information, please contact:
Heidelberger Druckmaschinen AG
Corporate Public Relations
Hilde Weisser
Phone: +49 (0)6221 92 5066
Fax: +49 (0)6221 92 5069
E-mail: hilde.weisser@heidelberg.com
Figure 1:
The Speedmaster CX 102 made its Chinese market debut at Print China 2011 and was a visitor magnet at the Heidelberg stand. More than 40 orders were placed for this press.
Figure 2:
In the small- and medium-format sector, presses from the Qingpu plant, such as the Speedmaster SM 52 and Speedmaster SM 74, were the focus of attention. Since 2005, the plant has been producing folding machines and standard presses in the 35 x 50, 50 x 70, and 70 x 100 cm (13.78 x 19.69, 19.69 x 27.56 and 27.56 x 39.37 in) formats.
Figure 3:
Visitors flocked to the center of the booth, where Heidelberg provided details on its comprehensive range of services and the performance of Saphira consumables.
Figure 4:
Heidelberg CEO Bernhard Schreier congratulates printers on passing the certification test on a Speedmaster CD 102. The training and certification program at the Print Media Academy in Shenzen is intended to support the Chinese printing industry. Further training programs are planned.
For further information, please contact:
Heidelberger Druckmaschinen AG
Corporate Public Relations
Hilde Weisser
Phone: +49 (0)6221 92 5066
Fax: +49 (0)6221 92 5069
E-mail: hilde.weisser@heidelberg.com
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